Graduate Marketing Analytics and Strategy Certificate Online or Hybrid

  • Hybrid
  • Online

Graduate Marketing Analytics and Strategy Certificate

Increase your analytics skills to improve marketing effectiveness.

Gain a competitive advantage by learning the essential skills needed to make strategic, data-driven marketing decisions that today’s businesses demand. Whether you are looking to advance your analytical skills or start a new foundation, this 12-credit graduate marketing analytics and strategy certificate can help you achieve your career goals.

With a focus on experiential learning projects using real-world data and the latest analytical tools and methodologies, you’ll be equipped to directly influence business results upon earning this graduate marketing analytics certificate online or in a hybrid format.

Completion time: 8-11 months

Schedule: Full-Time | Part-Time

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Blonde woman standing over a desk with colleagues while going over statistics and analytics in a meeting

#15 Graduate Marketing Programs by U.S. News & World Report, 2023.


Learn from industry experts to plan and execute data-driven marketing solutions.

Using the latest research-based software tools, such as Qualtrics and SPSS, you will gain consumer insights as a researcher while applying multivariate analytics. Tailor your elective courses to best fit your career goals, with options to earn Google Analytics certification or gain knowledge of programming languages like Python. Ready to learn more? Take the next step

The skills covered in this marketing analytics certificate have helped Fairfield graduates earn titles such as:

  • Marketing analyst/ digital marketing analyst
  • Research analyst/ research associate
  • Account manager/ account executive

Courses (12 total credits)

  • Research for Marketing Insights and Decisions
  • Advanced Marketing Strategy

Choose Two, Three-Credit Courses

  • Category Management and Shopper Insights
  • Pricing Strategies and Analytics
  • Customer Experience
  • Digital Marketing and Analytics
  • Python Fundamentals or Data Munging in Python
  • Experimental Research 
AACSB (Association to Advance Collegiate Schools of Business) Accredited logo

AACSB Accredited

AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters.

Earn your graduate marketing analytics and strategy certificate in an online or hybrid format and become a next-generation marketing analytics leader.


Apply your graduate certificate toward a master’s degree – if and when you choose.

Upon earning your graduate marketing analytics certificate, you will have developed in-demand skills that will empower you to make an immediate impact in your position. If you decide you’d like to advance your career further, you can seamlessly transition into our master’s in marketing analytics and strategy at any time.

Join a growing network of marketing analytics experts.

Sharpen your analytical skill set alongside the best and brightest in your field. Gain valuable insight from the diverse perspective of other learners as you develop new skills within the graduate marketing analytics certificate program. Take advantage of the comprehensive support offered by the Fairfield University Career Center, or network with fellow alumni for further guidance and resources to advance your career.


Explore Fairfield’s career resources.

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Faculty & Academic Approach

Industry-relevant curriculum delivered by seasoned professionals.

Our distinguished faculty members bring decades of industry experience into the classroom, offering invaluable firsthand insight for the next generation of marketers. By earning a graduate marketing analytics certificate, you’ll gain practical knowledge and hands-on training directly from thought leaders in the field.

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Julie Marella

Julie Marella

Julie Marella, MS, is an instructor of the practice and director of the MS marketing analytics and strategy program. With over 30 years of marketing experience with Fortune 500 companies, her current focus is experiential learning and enhancing program curriculum to provide students with a competitive advantage.

Iman Naderi

Iman Naderi

Dr. Naderi holds a PhD in marketing and has earned several awards and recognitions for his research in the field. He is a member of the Academy of Marketing Science and serves on the Editorial Review Board of the Journal of Consumer Marketing.

Michael R. Sciandra

Michael R. Sciandra

Dr. Sciandra holds a PhD in marketing and has been teaching at Fairfield for 5+ years. He specializes in social media marketing, marketing research, and consumer behavior and has contributed to several industry publications.

Experience the Dolan difference.

The Dolan School of Business at Fairfield offers nationally ranked graduate business programs and certificates with a mission of academic excellence by fostering an engaging and diverse learning community. Find yourself among a community of passionate leaders as you join the vast network of accomplished Fairfield alumni.

Learn more about Fairfield Dolan

Emerge as a marketing analytics leader.

Admissions & Aid

Ongoing support on the path to your graduate marketing analytics certificate.

From your first admissions conversation to graduation and beyond, you’ll find support at every turn. The Fairfield University student support network is second-to-none, offering personal, academic, and financial guidance for students earning their graduate marketing analytics certificate online or in a hybrid format.

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Admission requirements

Students with a bachelor’s degree in any field are encouraged to apply for the marketing analytics graduate certificate. Prerequisites include applied business statistics and principles of marketing.

For the most up-to-date and thorough admission requirements, please visit the Fairfield Dolan admission page.

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Want details on courses, schedules, and financial aid? We’re here to help.

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The future you want starts here.

Earn an online graduate degree that fits your life and your goals. We’ll give you the flexibility and career skills you need to make it happen. Take the next step and learn more.

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