Graduate Marketing Analytics Certificate Online or Hybrid

  • Hybrid
  • Online

Graduate Marketing Analytics Certificate

Increase your marketing influence with analytics expertise.

Upgrade your resume by earning a 12-credit graduate marketing analytics certificate, equipping you to make strategic, data-driven marketing decisions. This credential is designed for working professionals seeking to elevate their influence in their current role or increase future job prospects. You’ll gain practical experience interpreting and applying data to execute effective marketing strategies that contribute to the success of the workplace.

Develop the modern marketing skills today’s businesses need with a flexible graduate marketing analytics certificate.

Completion time: 6 months

Schedule: Full Time | Part Time

Next start: Fall (September) 2021 | Spring (January) 2022 | Summer (May) 2022

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Blonde woman standing over a desk with colleagues while going over statistics and analytics in a meeting

#18 Graduate Marketing Programs by U.S. News & World Report, 2022.


Hands-on training to meet the needs of today’s businesses.

Gain practical experience in career-relevant areas like marketing research, business forecasting, data modeling, statistical analysis, and Python for business analytics. Emerge as a marketing leader prepared to make an immediate impact in any business setting by activating strategic marketing plans powered by data. Ready to learn more? Take the next step

Potential career settings for those with a graduate marketing analytics certificate:

  • Marketing agencies and advertising firms
  • Social media companies and agencies
  • Sales and market research departments within multiple industries

Courses (12 total credits)

  • Research for Marketing Insights and Decisions
  • Multivariate Analysis for Consumer Insights

Choose Two, Three-Credit Courses

  • Category Management and Shopper Insights
  • Pricing Strategies and Analytics
  • Customer Experience - Digital Marketing and Analytics
  • Python for Business Analytics
  • Experimental Research in Marketing
AACSB (Association to Advance Collegiate Schools of Business) Accredited logo

AACSB Accredited

AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters.

Earn your graduate marketing analytics certificate in an online or hybrid format and become a next-generation marketing analytics leader.


Apply your graduate certificate toward a master’s degree – if and when you choose.

Upon earning your graduate marketing analytics certificate, you’ll be equipped with ready-to-use skills that will empower you to make an immediate impact in your position. If you decide you’d like to advance your career further, you can seamlessly transition into our master’s in marketing analytics and strategy at any time.

Join a growing network of marketing analytics experts.

Sharpen your analytical skillset alongside the best and brightest in your field. Gain valuable insight from the diverse perspective of other learners as you work through the graduate marketing analytics certificate program. Take advantage of the comprehensive support offered by the Fairfield University Career Center for further guidance and resources to help propel your career forward.

Explore Fairfield’s career resources.

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Faculty & Academic Approach

Industry-relevant curriculum delivered by seasoned professionals.

Our distinguished faculty members bring decades of industry experience into the classroom, offering invaluable firsthand insight for the next generation of marketers. By earning a graduate marketing analytics certificate, you’ll gain practical knowledge and hands-on training directly from thought leaders in the field.

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Julie Marella

Julie Marella

Julie Marella, MS, is an instructor of the practice and director of the MS marketing analytics and strategy program. With over 30 years of marketing experience with Fortune 500 companies, her current focus is experiential learning and enhancing program curriculum to provide students with a competitive advantage.

Iman Naderi

Iman Naderi

Dr. Naderi holds a PhD in marketing and has earned several awards and recognitions for his research in the field. He is a member of the Academy of Marketing Science and serves on the Editorial Review Board of the Journal of Consumer Marketing.

Michael R. Sciandra

Michael R. Sciandra

Dr. Sciandra holds a PhD in marketing and has been teaching at Fairfield for 5+ years. He specializes in social media marketing, marketing research, and consumer behavior and has contributed to several industry publications.

Experience the Dolan difference.

The Dolan School of Business at Fairfield offers nationally ranked graduate business programs and certificates with a mission of academic excellence by fostering an engaging and diverse learning community. Find yourself among a community of passionate leaders as you join the vast network of accomplished Fairfield alumni.

Learn more about Fairfield Dolan

Emerge as a marketing analytics leader.

Admissions & Aid

Ongoing support on the path to your graduate marketing analytics certificate.

From your first admissions conversation to graduation and beyond, you’ll find support at every turn. The Fairfield University student support network is second-to-none, offering personal, academic, and financial guidance for students earning their graduate marketing analytics certificate online or in a hybrid format.

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Admission requirements

Students with a bachelor’s degree in any field are encouraged to apply for the marketing analytics graduate certificate. Prerequisites include: college math, applied business statistics, and business operations.

For the most up-to-date and thorough admission requirements, please visit the Fairfield Dolan admission page.

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Want details on courses, schedules, and financial aid? We’re here to help.

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The future you want starts here.

Earn an online graduate degree that fits your life and your goals. We’ll give you the flexibility and career skills you need to make it happen. Take the next step and learn more.

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