Master of Science in Marketing Analytics and Strategy

  • Hybrid
  • Online

MS Marketing Analytics and Strategy

Develop advanced analytical skills to solve today’s business challenges.

Today’s most effective marketing strategies are those powered by research-based data analysis. The Fairfield University master’s in marketing analytics and strategy program will help you develop the skills necessary to become an expert in the field. Our industry partnerships and experiential learning projects provide students opportunities to use real-world business data with the latest digital, visual, and analytical tools.

Designed for working professionals or recent graduates, our STEM-designated program allows flexibility with an online or hybrid format — both delivered by our expert faculty. Whether you’re an established marketer ready to advance your analytical skills or you’re planning a career change to marketing, this MS in marketing analytics and strategy can help you achieve your professional goals.

Completion: 12 - 24 months

Schedule: Full-time | Part-time

Start Dates: Fall (September) | Spring (January) | Summer (May)

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#18 Graduate Marketing Programs
by U.S. News and World Report, 2022

MSMAS Curriculum

Gain a competitive advantage with experiential learning curriculum.

Fairfield’s MS in marketing analytics and strategy curriculum is taught by expert faculty who bring decades of industry experience to the classroom. Our relationships with Fortune 500 companies offer students resume-building experiences throughout the program, concluding with a capstone project to provide research-based strategic recommendations for real businesses.

Students learn advanced strategic and analytical skills, applying business data such as Nielsen, IRI, and Kantar Media. Gain hands-on experience in popular industry analytical tools, such as Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python.

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The skills taught in our master’s in marketing analytics and strategy program have helped graduates earn titles such as:

  • Marketing analyst or digital marketing analyst
  • Research analyst or research associate
  • Account manager or account executive

Courses (30 total credits)

  • Advanced Consumer Behavior for Managers
  • Research for Marketing Insights and Decisions
  • Strategic Brand Management
  • Digital Marketing and Analytics
  • Multivariate Analysis for Consumer Insights
  • Pricing Strategies and Analytics
  • Capstone Project: Marketing Analytics Application
  • Customer Experience
  • Advertising Management
  • Category Management and Shopper Insights
  • Contemporary Topics
  • Storytelling in Marketing
  • Experimental Research
  • Global Marketing
  • Python Fundamentals or Python for Business Analytics

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AACSB Accredited

AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters.

Lead data-driven strategic initiatives in any industry.
Earn your master’s in marketing analytics online or in person.

Highlights

Become Google Analytics certified and develop the technology skills businesses demand.

Students in this MS in marketing analytics and strategy program have the opportunity to earn a professional certificate in Google Analytics. In addition to developing essential digital marketing skills, you will learn to use research-based analytical software, such as Qualtrics, SPSS, Tableau, and Excel.

Gain real-world experience through capstone projects with our industry partners.

Fairfield students benefit from experiential learning projects, working with our industry partners in the classroom while partnering with real businesses to complete their final capstone project. This competitive advantage for our students has led directly to job offers with prestigious companies like Nielsen, IPSOS, and NASCAR.

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Faculty & Academic Approach

Learn from seasoned marketing professionals.

Fairfield’s esteemed faculty members bring decades of industry experience to the classroom. You’ll benefit from the support and guidance of these experts as you work to earn your MS in marketing analytics and strategy and go on to achieve your career goals.

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Julie Marella

Julie Marella

Julie Marella, MS, is an instructor of the practice and director of the MS marketing analytics and strategy program. With over 30 years of marketing experience with Fortune 500 companies, her current focus is experiential learning and enhancing program curriculum to provide students with a competitive advantage.

Iman Naderi

Iman Naderi

Dr. Naderi holds a PhD in marketing and has earned several awards and recognitions for his research in the field. He is a member of the Academy of Marketing Science and serves on the Editorial Review Board of the Journal of Consumer Marketing.

Michael R. Sciandra

Michael R. Sciandra

Dr. Sciandra holds a PhD in marketing and has been teaching at Fairfield for 5+ years. He specializes in social media marketing, marketing research, and consumer behavior and has contributed to several industry publications.

Experience the Dolan difference.

The Dolan School of Business at Fairfield University offers nationally ranked graduate business programs with a mission of academic excellence by fostering an engaging and diverse learning community. Our partnerships with world-renowned companies and growing group of successful graduates will offer you real-world learning opportunities and lifelong connections. Experience our unmatched placement rates for yourself as you join the vast network of accomplished Fairfield alumni.

Learn more about Fairfield Dolan

Develop unmatched analytical and strategic marketing skills.

Admissions & Aid

Ongoing support on the path to earning your MS in marketing analytics and Strategy

From your first admissions conversation to graduation and beyond, you’ll find support at every turn. The Fairfield University student support network is second-to-none, offering personal, academic, and financial guidance for students earning their master’s in marketing analytics and strategy online or in person.

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Admission requirements

This graduate program at Fairfield University is open to students with a bachelor’s degree in any discipline, provided you have a minimum undergraduate GPA of 3.0 and a strong personal statement. No GMAT or GRE is required.

For the most up-to-date and thorough admission requirements, please visit the Fairfield Dolan admission page.

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Apply for a scholarship or fellowship.

Fairfield Dolan offers merit-based awards to help offset the cost of tuition. Admitted students are also eligible to apply for a limited number of entrance scholarships. These one-time awards are applied to offset the cost of your first semester of study. If you want to be considered for these scholarships, it is best to apply early as they are highly competitive.

Women in Scholars Program — For candidates interested in pursuing a Fairfield Dolan graduate degree; this scholarship also includes a mentoring component with Bank of America and Merrill Lynch.

Synchrony Co-Op Program — For candidates interested in an immersive internship and potential capstone research with Synchrony Financial.

Please contact Leanne De Los Santos at ldelossantos@fairfield.edu for additional information.

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Earn a graduate degree that fits your life and your goals. We’ll give you the flexibility and career skills you need to make it happen. Take the next step and learn more.

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