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All Master's & Doctoral Programs
MS

Marketing Analytics and Strategy

Format & Location

Online, Hybrid

School/College

Charles F. Dolan School of Business
A student sits at a table using a laptop.

Start Dates

Spring (January), Summer (May), Fall (September)

Application Deadline

Rolling Admission

Completion

12-24 Months

Schedule

Full-Time or Part-Time

Apply Now Request Information
Attend a Virtual Information Session Check for Upcoming Dates

Be a part of a nationally ranked program that allows you to develop core analytical marketing skills necessary to become an expert in the field.

Fairfield Dolan Marketing Analytics and Strategy Rankings

#14

Best Grad Marketing Program
- U.S. News and World Report 2024

#2

Best Online Master’s in Marketing Analytics
- AnalyticsDegrees.org

#68

Best Online Master's in Business Programs
U.S. News and World Report, 2024

What You'll Learn and Do

Unlock Your Career Potential with a Customized Degree

Customize your graduate degree to accelerate your career success. The MS in marketing analytics and strategy program is a STEM-designated program designed to equip you with cutting-edge skills and industry-driven specializations. Unparalleled flexibility in course selection empowers you to tailor the program to meet your unique professional goals as a marketing professional and stay ahead in today’s competitive market.

Choose from seven specializations including artificial intelligence, business analytics, finance, management, media, product management and research – and hand-pick more than half of your courses to completely customize your experience.

Master In-Demand Industry Skills

Develop advanced analytical skills to solve today’s business challenges. With access to real-world data such as Nielsen, Circana, and Kantar Media, you will apply theoretical learning with practical experience to classroom projects. Using the top data analytics tools and earning leading certifications, you can master highly sought industry skills to set yourself apart.

    • Earn industry certifications in Google Analytics (GA4), Hootsuite, or Sprout Social.
    • Use the latest industry software in Artificial Intelligence (AI), Excel, Tableau, Qualtrics, RStudio and SPSS
    • Learn programming languages such as Python and R

Gain Real-World Experience

Advance in your current career or start a new career with confidence. Fairfield’s MS in marketing analytics and strategy curriculum is taught by expert faculty who bring decades of industry experience to the classroom and offer hands-on, experiential learning opportunities, that have led directly to earning internships and full-time jobs.

Our relationships with Fortune 500 companies offer students resume-building experiences throughout courses, concluding with a capstone project to provide research-based strategic recommendations for real businesses. Past capstone project partners have included BIC, Henkel, Kellogg’s, Pfizer, Tiffany & Co, Madison Square Garden and more.

Leverage our Strong Alumni Network and Career Center

You don’t have to wait until you finish your degree to gain industry experience. The MS MAS program is flexible so you can take courses based upon your schedule and goals, part-time or full-time. You may consider applying for an internship or co-op program with one of our industry partners while earning your degree. As a Fairfield Dolan student, you gain access to our nationally ranked Dolan Career Development Center’s Services.

The skills taught in our master’s in marketing analytics and strategy program have helped graduates earn titles such as associate brand manager, research analyst, associate client manager, media analyst, digital marketing associate, senior data associate, and sales analyst.

Find Out More

Course Requirements

MS in Marketing Analytics and Strategy

30 credits

Contact Us

Leanne De Los Santos
ldelossantos@fairfield.edu
(203) 254-4000, ext. 3219

Accreditations and Accomplishments

Reimagine Education Awards badge

Shortlisted for The Power of Partnerships Award

by QS Reimagine Education.

AACSB logo.

AACSB Accredited

AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized globally by top employers, other universities, and recruiters.

The Dolan Difference

AACSB logo.

Marketing Analytics and Strategy at Fairfield

See what makes Fairfield's MAS program special.

A collection of logos representing various companies displayed together on a neutral background.

Stand Out with Professional Certifications

As part of the master's of analytics and strategy program, become certified in leading industry platforms such as Google Analytics, Hootsuite, Association of Retail and Consumer Processionals (ARC), and more.

Learn From Industry Experts

Fairfield’s award-winning faculty have deep expertise in the marketing field. Many have worked and managed at some of the most respected firms in the industry. You’ll benefit from their firsthand insights and guidance on the way to your master’s in marketing and analytics strategy.

View All Faculty

Julie Marella
Julie Marella
Instructor of the Practice, Marketing
Iman Naderi
Iman Naderi
Associate Professor, Marketing

Admission Information

From your first admission conversation to graduation and beyond, you’ll find support at every turn. The Fairfield University student support network is dedicated to meeting your needs. You’ll receive personal, academic, and financial guidance as you complete your master’s degree in marketing analytics and strategy.

Career Outlook

The competitive advantages of the Marketing Analytics and Strategy program have landed jobs for 100% of our students within 4 months of graduation at some of the following companies.

Job Opportunities

Featuring top research organizations, CPG leaders, media agencies, sports and entertainment companies, and more.

Recent Employers

  • Nielsen
  • Circana/IRI
  • Ipsos
  • Henkel
  • Campbell’s
  • Kantar
  • Madison Square Garden
  • NASCAR
  • ESPN/The Walt Disney Company
  • Ogilvy

Fairfield’s outstanding academic reputation, combined with its community-driven values, is what makes this program so special. It’s not just about learning from professors—it’s about being seen and supported by them.

- Sally Caron ’22, MS MAS ’24

Latest Marketing Analytics and Strategy News

Featured

Students sitting and working in the study lounge area of the Dolan School of Business.

Strong Alumni Network Fosters Career Growth for Master of Science in Marketing Analytics and Strategy Grads

Fairfield's Master of Science in Marketing Analytics and Strategy (MSMAS) program continues to be a launching pad for careers at leading companies.

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Business Meets Bull Riding: Students Survey the Rodeo Crowd

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Fairfield Dolan’s Masters of Marketing Analytics and Strategy Ranked #2

More News

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    Fairfield, CT 06824

  • (203) 254-4000

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