Marketing Analytics and Strategy (MAS)

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Why pursue an M.S. in Marketing Analytics and Strategy at the Dolan School of Business?

Fairfield Dolan’s STEM Designated Master of Science in Marketing Analytics and Strategy (MAS) program is designed to develop strategic thinking and analytical skills to address today’s business needs. Under the guidance of expert faculty, students will develop a deeper foundation in marketing, strategic and analytical skills combined with experiential learning in the classroom with real-world business projects.

Students will learn how to apply statistics when approaching marketing analytics challenges, in order to solve real-world business problems. The program utilizes business data such as Nielsen/IRI, consumer insights, digital analytics tools such as Google Analytics and statistical software such as SPSS, Qualtrics, and Excel analytical tools to develop research-based strategic decisions that impact an organization’s bottom line. The final course is a capstone project which challenges students to apply what they have learned directly to solve marketing challenges for real businesses.

The flexible online Master of Science in Marketing Analytics & Strategy program at Fairfield Dolan is designed for:

  • Recent graduates looking to advance their foundation in marketing as well as their strategic and analytical skills to draw data-driven marketing insights.
  • Working professionals with prior experience in marketing who want to learn more about using analytics to support strategic decision making.
  • Professionals who are looking to transition careers from other fields to marketing.

The Fairfield Dolan Experience

Contact Us

Julie Marella headshot

Julie Marella

Director

Marketing Analytics and Strategy (MAS)

Office of Graduate Admission

P: (203) 254-4184
F: (203) 254-4199
gradadmis@fairfield.edu

Fairfield Dolan Rankings

U.S. News & World Report Rankings Badge
#18
Marketing
- U.S. News and World Report
U.S. News & World Report Rankings Badge
#20
Accounting
- U.S. News and World Report
U.S. News & World Report Rankings Badge
#25
Finance
- U.S. News and World Report
U.S. News & World Report Rankings Badge
Best
Business Schools
- The Princeton Review

Master of Marketing Analytics Students at a Glance

21 – 44
Age Range

24
Average Age

3.28
Average GPA

52%
Female

48%
Male

Undergraduate Majors: Marketing, Fashion Styling & Image Design, Communications, Legal Studies, Sports Management, Business Management, International Studies, Psychology, Accounting, International Marketing

Requirements & Curriculum

Customer Behavior
Marketing Research
Strategic Brand Management
Shopper Insights
OR
Experimental Research
Digital Marketing and Analytics
Multivariate Analysis for Consumer Insights
Pricing
Two (2) additional Marketing Courses
Capstone Project: Marketing Analytics and Strategy

A detailed list of course requirements, offerings, and more can be viewed in the University’s course catalog.

Dolan Admission

Applications are considered on a rolling basis for classes beginning in the fall, spring, and summer semesters.

Compare Dolan Programs

Fairfield Dolan offers a number of programs with a strong focus on analytics. The Master of Science in Business Analytics (MSBA), Master of Science in Marketing Analytics and Strategy (MAS), and the Dolan MBA share many characteristics but are each unique. We invite you to compare these three programs to determine what is best for you.

Graduate Fellowship

Fairfield Dolan offers merit-based graduate fellowships that provide substantial financial support towards the cost of tuition. In addition, students who qualify can apply for a competitive scholarship that covers much of the cost of attending. Admitted students are eligible to apply for a limited number of entrance scholarships. These one-time awards are applied to offset the cost of the first semester of study. As these are very competitive, it is best to apply early if you wish to be considered for this form of support.

Women in Scholars Program—for candidates interested in pursuing a Fairfield Dolan graduate degree program.  This scholarship also includes a mentoring component with Bank of America and Merrill Lynch.

Please contact Leanne De Los Santos at ldelossantos@fairfield.edu for additional information.

More About Marketing Analytics and Strategy

Career & Professional Development

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Career & Professional Development

Today’s graduate student must be prepared with skills to last a lifetime of job searches and career shifts. Fairfield Dolan’s close partnerships with nationally recognized companies and successful alumni will open the door to top notch learning opportunities and lifelong connections. Whether students are looking to start their careers, advance their careers within their current organizations, or pivot to another career, Fairfield Dolan will provide students with the necessary skills and resources needed to succeed.

Engaged Alumni Network

Alumni play a significant role in the mentoring and advocacy of current students by helping our students gain industry or company insight through informational interviews, mentorship, and more.

Visit the Dolan Career Development Center

Executive Series and Leadership Opportunities

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Executive Series and Leadership Opportunities

Complementing Fairfield Dolan’s traditional pedagogical mission is a series of diverse and distinctive events designed to enrich graduate student coursework including the Dolan Lecture, Dean’s Executive Forums, Fairfield StartUp Showcase, and Professional Development Series Events.

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Future-Ready Facility

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Future-Ready Facility

Fairfield Dolan’s 80,500 square foot, $40 million facility gives Fairfield business students every advantage they need to make them future ready.

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Dolan Newsletter

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Dolan Newsletter

Learn more about what our faculty and students are doing, as well as stay up-to-date on our rankings and accolades, programs, and more.

Read Our Newsletter

Dolan Report

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Dolan Report

We invite you to view the Dolan Update, a year in review of Charles F. Dolan School of Business News.

Read the Dolan Report (PDF)

Advisory Board

Meet the Advisory Board Members

Advisory Board

The MAS program benefits from the Marketing Advisory Board, made up of professionals with extensive marketing experience in a wide variety of industries (health, social media, fitness, to name a few). The board members keep the program in tune with the quickly changing practice of marketing as they:
  • Provide guidance and thought leadership on matters related to the marketing curriculum based on the business needs
  • Give advice to students regarding career selection and career development activities
  • Support internship opportunities and real-life corporate “sponsored” class projects for marketing students

Maya Abinakad '10
Insights Marketing Lead
Facebook

Suzanne Bedell '94
Head of Marketing
Aetna

Michael P. Bentivegna '82 (Chair)
Former VP Commercial Development and Senior Director Marketing
Zoetis Inc. and Pfizer Inc.

Charles Burke '01
Managing Director, Head of Global Marketing
Morgan Stanley Investment Management

John Cavallerro '89
Orangetheory Fitness Franchise Owner
Former CPG Sales & Marketing at Heinz, Nabisco, Kraft, Nestle

Ashleigh Churchward '05
Product Owner-Northwell.edu
Northwell Health

Mike Haviland '82
President/Founder
Do Good Marketing

Anne Valentzas
VP Consumer Marketing
Mastercard

Clare Walden
Accenture

Faculty & Administration

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Faculty & Administration

Fairfield University’s Charles F. Dolan School of Business boasts experienced faculty who teach students the fundamentals, ethics, and new developments in business on a local and global scale.

Meet the Faculty & Administration

Frequently Asked Questions

Yes, the MS in Marketing Analytics & Strategy is a STEM-designated program.

No. If you have not taken Principles of Marketing within the past five years, or if you do not have experience in the marketing field, you will need to take MK5400 Marketing Management the summer preceding the start of the program in the fall. However, if you meet either one of the two conditions above, MK5400 will be waived and you can start the program in the fall even if you do not have an undergraduate business degree.

The program is designed to be completed either in one year’s time (full-time) or in two years (part-time).

The courses in the program are either hybrid (a blend of face-to-face meetings and online delivery of course content) or 100% online. Face-to-face meetings are held either on Saturdays or in the evenings to ensure that students who may be working full-time can fit the program into their schedules.

Applications are considered on a rolling basis.

No. The GMAT and GRE exams are not required to apply for the MS in Marketing Analytics & Strategy Program. Candidates are welcome to supply a GMAT or GRE score report if they feel it will enhance their application.

Letters of recommendation (to be submitted online via the application portal) can come from either professional or academic sources.

For information, please contact Assistant Dean of Dolan Graduate Programs, Leanne De Los Santos, at ldelossantos@fairfield.edu or 203-254-4000 ext. 3219.

For curriculum information, please contact Program Director, Julie Marella at julie.marella@fairfield.edu or 203-254-4000 ext. 3121. 

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