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Earn Two Degrees at one Time
Companies today are in need of marketers who have both strategic analytical skills and foundational business knowledge who can make research-based decisions. The dual degree Master of Business Administration (MBA) and Master of Science in Marketing Analytics and Strategy (MAS) was designed to respond to such needs to prepare professionals for the challenges of the 21st century. The Fairfield Dolan MBA is known to develop students with broad and strategic perspectives across multiple disciplines including accounting, finance, economics, marketing, management, and operations. The MAS degree program is positioned to develop students with strategic marketing knowledge applied to advanced analytical skills using the latest analytical software, statistical methods, and data resources. This dual degree provides students the benefit of earning two degrees in one streamlined program.
Fairfield Dolan | Master of Business Administration
Fairfield Dolan | Master of Science in Marketing Analytics and Strategy
Contact Us
Leanne De Los Santos
Assistant Dean of Graduate Programs
x3219
Julie Marella
Program Director, MS Marketing Analytics & Strategy
Marketing Analytics and Strategy (MAS)
Dolan Rankings
#16
#17
#25
#25
Requirements & Curriculum
Required Courses
| Select at least three (3) MBA pre-requisite courses, if not previously fulfilled (below) |
| Introduction to Accounting |
| Principles of Finance |
| Business Operations |
| Organization Behavior |
| Marketing Management |
| Principles of Economics |
| Applied Business Statistics |
| Two (2) MAS pre-requisite courses, if not previously fulfilled (below) |
| Business Statistics |
| Principles of Marketing |
| Six (6) MBA courses (below) |
| Legal and Ethical Environment of Business |
| Accounting (any*) |
| Finance (any*) |
| Marketing (any*) |
| Economics (any*) |
| Data (any*) |
| (*Provided all pre-requisites are covered.) |
| Seven (7) MAS Required courses, fulfilling three (3) MBA electives (below) |
| Advanced Consumer Behavior for Managers |
| Research for Marketing Insights and Decisions |
| Advanced Marketing Strategy |
| Digital Marketing and Analytics |
| Multivariate Analysis for Consumer Insights |
| Pricing Strategies and Analytics |
| Capstone Project: Marketing Analytics and Strategy |
| Four (4) MBA Concentration Courses, fulfilling three (3) MAS electives from a specialization* (*Students may select any MBA concentration except for marketing or marketing analytics) |
| Concentration 1 |
| Concentration 2 |
| Concentration 3 |
| Concentration 4 |
A detailed list of course requirements, offerings, and more can be viewed in the University’s course catalog.
Dolan Admission
Applicants must hold a bachelor's degree from a regionally accredited college or university (or the international equivalent) or have completed the equivalent coursework prior to beginning the program.
Graduate Assistantships
The Dolan School of Business offers Graduate Assistantships that support the Dean’s Office, Career Development Center, and academic departments. The positions are competitive and there is an interview and application process in the spring semester for the following academic year. Most positions are for the academic year, both fall and spring, requiring 150 hours of work each semester in exchange for a scholarship.
For additional information please contact Assistant Dean of Graduate Programs Leanne De Los Santos ldelossantos@fairfield.edu.
Latest MBA/MAS News
Fairfield Dolan Launches New MBA and MS in Marketing Analytics and Strategy Dual Degree
The new dual degree program prepares students with a solid business background coupled with targeted, research-based marketing analytics skills.
More About the MBA/MAS
The Fairfield Dolan Experience
The Fairfield Dolan Experience
Career & Professional Development
Career & Professional Development
Today's graduate student must be prepared with skills to last a lifetime of job searches and career shifts. Dolan’s close partnerships with nationally recognized companies and successful alumni will open the door to top notch learning opportunities and lifelong connections. Whether students are looking to start their career, advance their career within their current organization, or pivot to another career, Dolan will provide graduate business analytics students with the necessary skills and resources needed to succeed.
Professional Co-Op Programs with The Hartford and Synchrony
Fairfield Dolan has partnered with both The Hartford and Synchrony, two Fortune 500 companies, for Co-Op programs for graduate students, particularly those interested in business analytics fields. These opportunities immerse Fairfield graduate students in a real-life work environment, working shoulder-to-shoulder with the employees of the companies on projects. The Programs offer flexible in-person and/or remote positions ranging from 20 to 40 hours per week, 3 to 6 month engagements.
Benefits of these paid Co-Operative Opportunities
- Gain practical work experience in areas that complement student strengths, interests and coursework
- Actively learn and thrive as a responsible team member in the “real world”
- Establish contacts in the workplace for networking and potential employment opportunities
- Develop the marketable skills necessary for success in the workplace
Engaged Alumni Network
Alumni play a significant role in the mentoring and advocacy of current students by helping our students gain industry or company insight through informational interviews, mentorship, and more.
Executive Series and Leadership Opportunities
Executive Series and Leadership Opportunities
Complementing Fairfield Dolan’s traditional pedagogical mission is a series of diverse and distinctive events designed to enrich graduate student coursework including the Dolan Lecture, Dean’s Executive Forums, Fairfield StartUp Showcase, and Professional Development Series Events.
Diversity and Inclusive Excellence
Diversity and Inclusive Excellence
As a Jesuit, Catholic university, Fairfield is dedicated to diversity and inclusion; to radical hospitality in service of racial, social, and economic justice.
Future-Ready Facility
Future-Ready Facility
Fairfield Dolan’s 80,500 square foot, $40 million facility gives Fairfield business students every advantage they need to make them future ready.
Dolan Report
Dolan Report
We invite you to view the Dolan Update, a year in review of Charles F. Dolan School of Business News.
Faculty & Administration
Faculty & Administration
Fairfield University’s Charles F. Dolan School of Business boasts experienced faculty who teach students the fundamentals, ethics, and new developments in business on a local and global scale.