During her first summer as a college student, Eleanor Davis ’21 took a leap of faith that she’ll tell you today has paid off. With a hunch for an idea, she spent the summer between her freshman and sophomore year pouring all of her creativity, energy, and effort into creating what is known today as The Point Magazine, an online fashion and lifestyle magazine.

Fast forward three years and Davis has grown her passion project to a business with a staff of more than 100 writers, content creators, and collaborators who each have designated roles contributing content, producing podcasts, managing brand collaborations, and running various social media accounts. The goal of the organization is to create fun and meaningful content that embraces empathy, equity, and diversity. As the company grows and scales, Davis and her team have developed ideas for products and will debut their first product, Point of View, at the Fairfield StartUp Showcase on Thursday, April 28.

Point of View is a customizable collage kit subscription service for college students to personalize their wall art with cardstock prints they can continually update during the school year. The product was designed to meet the needs of women ages 18 to 24, the same people who follow The Point Magazine and their social media accounts and podcasts.

As Davis explained, college students are constantly developing as individuals and changing the spaces around them by way of new dorm rooms, internships, and studying abroad. During college they want to make their space a place they can call home that is reflective of who they are. However, constantly updating decor and accessories can be costly. Point of View solves that problem by giving students an easy way to send in their pictures and receive back a bundle of cardstock prints ready to hang on their walls that reflect who they are in that moment.

In preparation for the StartUp Showcase Davis is joined by fellow staff members James Concannon ’21, Allison Isola ’21, Kelsey O'Neill ’21, and Lauren Titone ’21. The team of five runs The Point Magazine, two sub-brands: the food Instagram and blog @jimmygrubs, and the mental health awareness page @thesunshineshowerclub, and two podcasts: entertainment and lifestyle podcast, The Girls Next Door (@yourgirlsnextdoorr), and sports podcast The Extra Point Podcast (@extrapointpodcast).

Passionate about self-expression and creativity, Davis and her team will take the next step in their business venture and seek funding to support the release of Point of View.

“I wanted The Point to be a space for people to see their best friend, roommate, or teammate, and represent all people, not just one group.” said Davis, of her unique student-focused brand. “We’re in college, not high school, and I wanted it to be inclusive and representative of who goes to Fairfield, and feature people like student musicians and bloggers who represent our community.”

Save the date: Wednesday, April 28, 2021 to watch team The Point make its pitch to investors at this year’s Fairfield StartUp Showcase and vote for the audience favorite at fairfield.edu/startup.