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Mixed Signals: The Impact of Emoji Use on Consumer Understanding
Emojis may be seen as fun and colorful, but they’ve become a serious tool in consumer marketing strategy. New research by a Fairfield Dolan professor of marketing explores how a deep understanding of emojis—and their varying interpretations across generations—can significantly impact marketing effectiveness.
Student & Alumni Focus
Selling Sara
I went straight into Covid out of college. I more or less had to learn to leverage social media because all contact with prospective clients was now virtual. I had to learn on the fly.”
Insight of the Month
Discover 5 key factors to consider when choosing an MBA program, from flexibility to career outcomes, and find the right fit for your future.
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