In business, the goal is to minimize guesswork wherever possible; that’s why a background in marketing analytics and strategy is so valuable.
Why Marketing Analytics Skills Matter
There are a variety of careers and pathways that can be positively influenced by a Master’s of Science in Marketing Analytics and Strategy. Regardless of explicit job function, the ability to analyze data as it relates to the marketing of products or services is crucial to gaining and maintaining an edge in a highly competitive market. Any member of marketing teams will benefit from the marketing tools gained through an MSMAS degree.
Once you have a firm grasp of data analysis, project management, and marketing tools, you can become an increasingly valued part of any business. The ability to identify areas that can use improvement and synthesize data into actionable insights is key to maximizing your effectiveness as a marketing professional.
Career Opportunities & Roles That Value Marketing Analytics
By pursuing your master’s in marketing Analytics and Strategy, you open yourself to a diverse range of professional roles and pathways. The skills emphasized in these programs are focused more on the general practice of data analysis and strategy than anything else, so an MSMAS degree lends itself to a variety of fields and roles.
An MSMAS degree will positively impact you in professional marketing roles at any and every level. Whether you choose to pursue your MS in marketing analytics before beginning your professional career or in the middle of your career as a means to level up or switch job functions, a graduate-level education will impact you positively in the long term.
Marketing analytics jobs exist in a variety of industries, including but not limited to tech, consumer goods and retail, finance and consulting, healthcare, advertising agencies, non-profits, and media.
Those with an MSMAS degree can pursue a variety of career pathways and positions, such as: Business/Digital Analyst, Digital Marketing Analyst, SEO Strategist, Market Research Analyst, Event Marketing Manager, Marketing Account Executive, Marketing Specialist, Pricing Analyst, Pricing Manager, and Product Manager. Any path you pursue in marketing will benefit from a holistic understanding of digital marketing strategies and data analysis.
Fairfield University’s MSMAS program landed jobs for 100% of its students in the Class of 2024 within just four months of graduation. These alumni landed jobs at companies like Nielsen IQ, Madison Square Garden, NASCAR, Ogilvy, and ESPN/The Walt Disney Company. Interested students can refer to the Dolan Career Center for guidance and additional information.
What Employers Look For
When looking to put your new marketing analytics skillset to use, be sure to emphasize your capabilities and skills developed through your program.
Data and Technical Skills
Completing an MS in marketing analytics will familiarize you with a variety of data and technical skills, such as programming, AI/machine learning, and statistical analysis. When looking to market yourself, do not underestimate the value of knowing how to apply advanced techniques to complex marketing problems. Your ability to analyze real-world data will set you apart as a valuable and sought-after marketing professional.
Marketing and Strategic Skills
Another integral part of your master's degree will be your ability to attribute context to the data you gather. You will have a new, graduate-level understanding of general marketing tools, including social media, content marketing, content creation, email marketing, search engine optimization (SEO), and digital media marketing. Use of these marketing tools, combined with a thorough command of consumer behavior analysis, will make you an invaluable addition to any marketing team.
Without context, the data you gather will be just that– numbers. Your master’s degree will help you to understand, explain, and predict consumer behavior, turning trends into profit.
Business and Communication Skills
The higher-level business and communication skills should not be discounted when marketing yourself after obtaining an MSMAS degree. While the granular abilities will be critical to achieving your job function, the strategic thinking, leadership, and communication skills gained through an MS in marketing analytics will be critical to your success as a marketing professional.
Applying Analytics Beyond Traditional Marketing
The data, marketing, and business skills you will gain through a master’s degree in marketing analytics are flexible in nature and can be applied across industries and roles.
The situations and skills you practice in classroom and practicum environments will be geared toward helping you achieve success in a variety of settings. These skills allow you to thrive in a variety of industries, including but not limited to¨ top research organizations, CPG leaders, media agencies, sports and entertainment companies, and more.
Instead of pigeonholing you into a single career or job role, an MS in marketing analytics sets you up with skills that will embellish your existing interests and affinities.
Thinking Long-Term About Career Development
One of the best decisions you can make for your career long-term is investing in your education at the graduate level. Most programs are created with flexibility in mind to accommodate a variety of commitment levels and outside responsibilities.
Fairfield University’s MSMAS program is offered on both part-time and full-time schedules, so it is achievable for interested students at any point in their careers. By investing time in honing their analytical skills, MSMAS students set themselves up for long-term professional success.
If you want to set yourself apart as a modern marketing professional who is built for success in a modern setting, a master’s degree in marketing analytics is a viable option. The ability to turn data into actionable insights will exemplify your commitment to being on the cutting edge while devoting yourself to constantly improving your skillset.
