When Ainsley Corriveau ’25 attended the Charles F. Dolan School of Business Dean's Executive Forum with Jim Mollica, P’27, chief marketing officer (CMO) of Bose, last September, she had no idea the event would become a stepping stone to her first professional role after graduation from Fairfield.
Corriveau graduated in May with a BS in marketing and management and a minor in entrepreneurship. Today, the alumna holds a full-time role in the Influencer and Partner Marketing Co-Op program at Bose Corporation, one of the world’s leading audio technology companies. She works on the partnerships team, which collaborates with notable figures such as world-renowned podcaster Alex Cooper and notable jewelry brand owner, Kendra Scott.
Influencer marketing—a rapidly evolving industry that involves the practice of partnering with social media creators and public figures to promote a brand or product—has become a key strategy for companies like Bose. Corriveau helps conceptualize campaigns and coordinate content creation and posting schedules with influencers. She collaborates with cross-functional teams including creative, PR, and product marketing. By blending creativity and data-driven insights, she helps to ensure campaigns reach new audiences and stay in tune with brand messaging.
“Every day is different,” Corriveau said. “I love that my work spans multiple industries, including music and fashion. Working with influencers allows me to combine creativity with strategy and help produce campaigns that resonate with audiences.” Working closely with the larger partnerships team, she helps bring ideas to life through one-of-a-kind projects like the “Music deserves Bose” campaign—a celebration of music’s power to transform everyday moments. The campaign highlights how Bose has redefined the way the world listens to music, “connecting with those who don’t just want to hear sound, but feel every note.”
Corriveau said she is grateful for the academic preparation at Fairfield Dolan, where she gained a strong foundation in strategy, communication, and problem-solving. Outside of the classroom, her campus leadership roles spanned the Fairfield University Student Association (FUSA), the Office of Undergraduate Admission, and involvement in clubs and organizations that helped her develop the collaboration and project management skills she uses daily.
Advising current students to seek guidance from faculty and mentors, participate in experiential learning opportunities, and take advantage of the Dolan Career Development Center, Corriveau said, “I encourage students to ask questions, consult with experts, and take initiative—all skills that were incredibly useful when I began networking with Bose officials and preparing for my first professional role.”
Looking back, Corriveau recognizes that if she’d skipped that Dean’s Executive Forum lecture, her career might never have begun the same way. “Showing up—whether attending a networking event or meeting someone new—is the first step toward success,” she said. “By staying present, connecting with others, and leveraging their strengths, students can prepare themselves for future opportunities.”
