Fairfield University offers students the opportunity to study marketing in the contexts of a broad liberal education and a dynamic and flexible business curriculum. Here, students develop the skills to determine the product and service needs of consumers and industries, as well as the challenges of creating and delivering these products and services.
As a marketing major, you are introduced to accounting, statistics, information systems, business law, competitive strategy, and the global business environment. This curriculum educates you on the motivations and behaviors of consumers, advertising and promotion, Internet marketing, and branding and marketing techniques.
Fairfield’s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. These opportunities afford excellent, hands-on experience for you to apply in your future career.
As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques. This knowledge strongly prepares you to continue your education into graduate school or to find a career in professions such as sales, advertising, direct marketing, media planning and event coordination.
Hear from Jennifer Stucko '09, a marketing and finance double major, about her professional career path
Marketing Major
Marketing majors examine the exchange processes by which consumers and organizations satisfy their needs and wants. In a sense, it is the most humanistic of the business majors; it requires students to understand consumer behavior, the motivation of sales personnel, the impact of advertising and communication on the potential consumer, the characteristics of consumers, the cultures involved in international marketing, market research techniques, and the role of marketing on the Internet. Marketing majors may further specialize by choosing one of two concentrations: relationship marketing or integrated marketing communications.
For an 18-credit major in marketing, students complete:
Relationship Marketing Concentration
Complete at least two courses from the following:
Integrated Marketing Communications Concentration
Complete at least two courses from the following:
General Marketing Major
Complete three courses from the following:
Marketing Minor
This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.
For a 15-credit minor in marketing, students must complete:
*Students should note that statistics and senior standing are prerequisites for MK 31
See Marketing course descriptions from our catalog for more information
MK 101 Principles of Marketing
MK 212 Consumer Behavior
MK 221 Sales and Sales Management
MK 231 Advertising
MK 241 Digital Marketing
MK 251: Social Media Marketing
MK 261: Sports Marketing| MK 311 Marketing Research
MK 312 Global Marketing
MK 321 Marketing Channels
MK 322 Business to Business Marketing
MK 331 Media Strategy
MK 332 Public Relations
MK 341 Brand Management
MK 342 Contemporary Issues in Marketing
MK 391-392 Marketing Internship
MK 397-398 Seminar in Marketing
Because of the University's favored location, excellent internships with small and large businesses are available to any qualified marketing major who wants one. Interns have worked at such organizations as:
Marketing students have:
In marketing courses, students regularly work on real projects for businesses and nonprofit organizations. An active marketing club offers students the opportunity to experience marketing practices beyond the classroom through field trips, speakers, and career fairs and projects.
Learn more about how the Dolan School's internship opportunities will help prepare you for your career.
Fairfield's marketing majors have started their careers in:
Recent employers of marketing majors have included such firms as:
Some students go directly to graduate school but most seek advanced education after they have started their careers. They have been successful in gaining admission to top graduate programs including Fairfield's own MBA program.
Learn more about how Fairfield's Career Planning Center can support your post-graduate goals, and how Fairfield's tight-knit alumni network can build career and mentoring opportunities that last a lifetime.
Chair
Chair and Associate Professor of Marketing
Marketing
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Professors
Rev. Thomas R. Fitzgerald, S.J., Professor of Marketing
Marketing
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Associate Professors
Associate Professor of Marketing
Marketing
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Associate Professor of Marketing
Marketing
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Vice Provost for Undergraduate Excellence
Charles F. Dolan School of Business
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Associate Professor of Marketing
Marketing
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Assistant Professors
Assistant Professor of Marketing
Marketing
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Instructor of Marketing
Marketing
Assistant Professor of Marketing
Marketing
Assistant Professor of Marketing
Marketing
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