Social Media Toolkit


Thursday, April 25, 2019

Social Media Advocates

Thank you for participating as a social media advocate for STAGiving Day!

Your posts before and during this celebration will help us spread excitement with your fellow Stags.

This toolkit is tailored to best suit your social media use, and details how to interact with STAGiving Day on any of our major social networks that you prefer — Facebook, Instagram, LinkedIn, Twitter and Snapchat.

If you have any questions, please contact:
Agata Slattery
Assistant Director for Young Alumni & Philanthropy
203-254-4000 ext. 2464

Guide to GiveCampus Venmo Facebook Twitter Instagram Snapchat LinkedIn

Your Guide to GiveCampus

Become an Advocate on GiveCampus and be counted! GiveCampus is a social giving tool that lets donors support specific challenges, or simply the University's overall goal for the day. Anyone can share a STAGiving Day campaign, but you must be signed up/logged in if you want to be highlighted as an Advocate. Here are some ways you can make an impact:

Share your story. Film a short video in which you explain why you support a campaign and encourage others to do the same. You can find this displayed under the "Advocates" tab.

Offer a match. Per-Dollar Matches — you donate a certain amount for every dollar donated by others. Per-Donor Matches — you donate a certain amount for each donor who gives to the campaign.

Share your campaign link. This will solidify you as an Advocate! You can also track how well you’re doing. We encourage all of our advocates to share early and often.

A link to sign up on our GiveCampus page will be available soon.

We Now Accept Venmo

Handle: @Fairfield-UniversityGiveAGift
(Indicate email, affiliation, class year, and any special instructions.)

Let students, parents, alumni, and friends know that Fairfield now accepts gifts via Venmo.

Remind your friends to include their email address, affiliation, class year, and any special instructions when they use Venmo to make their gifts.

Tips for Facebook

Handle: @Fairfield University | Hashtags: #STAGiving #FairfieldU #GoStags

Post photos and videos right from your smartphone to let everyone know it’s STAGiving Day, and include a link to our webpage ( for more information.

Change your profile picture to a throwback from your college days.

Tag a Stag! @mention any Fairfield students, parents, alumni, or friends to encourage their participation too.

Don’t forget to tag us! Type @FairfieldUniversity as well as #STAGiving in your posts.

Tips for Twitter

Handle: @fairfieldu | Hashtags: #STAGiving #FairfieldU #GoStags

Let your friends know that STAGiving Day is on April 25 and that you’ll be joining the cause!

Ex."#STAGiving Day is almost here! Are you ready to make your impact?"

Tweet on the day of and encourage others who are connected to Fairfield to join in on the fun!

Ex. "Who’s awesome enough to join me in giving to @FairfieldU today? #STAGiving"

Tips for Instagram

Handle: @fairfieldu | Hashtags: #STAGiving #FairfieldU #GoStags

Take a selfie in your favorite Fairfield gear and tag us. @FairfieldU

Post a photo to your story of the thank you email you receive after you make your gift.

Show off your favorite Fairfield throwback in honor of the day.

Add the STAGiving Day link ( to your bio so that any other Stags who want to give can go there!

Tips for Snapchat

Handle: @fairfieldu

Post a selfie decked out in red and white.

Share a photo of you making your gift and challenge your friends to do so too.

Post what STAGiving Day and giving back means to you.

Send a photo to @fairfieldu’s account and it can be published on the University’s public page during the day!

Tips for LinkedIn

Handle: @Fairfield University | Hashtags: #STAGiving #FairfieldU #GoStags

Show how your Fairfield education helped pave the way to success.

Tag fellow Stags to join in the STAGiving Day celebration.

When you post, include the STAGiving Day link (

Don't forget to tag us by typing @Fairfield University.