Social Media Tracks Class of 2019 Acceptance Celebrations
About three weeks ago, as we informed the class of 2019 Early Action and Early Decision students of their acceptance to Fairfield, social media wildfire ensued. Using the hashtag #stags19, we tracked roughly 100 tweets, 10 instagram posts, and a few snapchats. The tweets included exclamations such as “Accepted to my #1 school, Fairfield University Class of 2019!” and “First college acceptance into Fairfield University’s School of Nursing.” Some students even posted screen shots of their digital acceptance letters complete with its programmed confetti display and other hastags like #GoStags.
“The class of 2019 is the most social class we’ve had yet,” says Nicole Pellows, Fairfield’s Social Media & Web Content Manager. “Before students even set foot on campus, they instantly connected and shared the excitement of their acceptance.”
Fairfield is making social strategy a priority as it is becoming a integral part of the University's measurable marketing mix.
This is just one facet to the changing face of communications at Fairfield.
“It’s all about metrics and movement,” offers Jennifer Anderson ’97, MBA’02, Fairfield’s new Associate Vice President for Marketing and Communications. “You can never get complacent and have to constantly be innovating. By using digital marketing tactics, combined with strong analytics, we can proactively reach out to students and showcase Fairfield in an outcomes-based way within our social and web properties.”
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Photo: Class of 2019 student celebrates her acceptance to Fairfield. See more photos on Instagram @FairfieldU