“From Concept to Market – How to commercialize a new product”


Fairfield University to host free talk on how to launch products, from presenting them to retailers to getting them on TV. Event is part of an ongoing series for entrepreneurs and inventors.

FAIRFIELD, Conn. (February 20, 2015) - Taking a new product from its original concept to the market can be a lengthy process – but important for any entrepreneur to perfect.

On Tuesday, February 24, 2015 at 7 p.m. Fairfield University will host a free lecture on the subject for the public presented by Michael Weinstein, chief executive officer of Jam Direct. Entitled, “From Concept to Market – How to commercialize a new product,” the talk will take place in the DiMenna-Nyselius Library Multimedia Room (101). For information, contact Professor Douglas Lyon at dlyon@fairfield.edu .

The event is co-sponsored by Fairfield University's School of Engineering and Dolan School of Business, in collaboration with the Inventors Association of Connecticut (IACT).

Weinstein will describe his recommendations for commercializing a new product based on his cumulative experience with Direct TV and, currently, “As Seen Online,” his Jam Direct business model. He will discuss how to cost-effectively test the efficacy of inventions followed by how to take them to TV and ultimately to retail utilizing direct response marketing.

Weinstein is a veteran entrepreneur, direct-response television (DRTV) marketer and software developer with over 20 years of experience launching products and optimizing profit performance. As Senior Vice Present of Marketing for Allstar Products Group, he was responsible for leading all marketing efforts, including DRTV media, internet marketing strategies, social media, brand development, retail support and back-end optimization. Allstar Products Group is a leading consumer products company that has revolutionized today’s consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos®, Perfect Brownie™, Bumpits™, Perfect Bacon™ Bowl, Hot Designs™, Hot Huez™, Juggle Bubbles™, Secret Extensions™ any many other innovative product solutions.

For more information about Fairfield University, and for directions to campus, visit www.fairfield.edu.

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Media Contact: Meg McCaffrey, (203) 254-4000, ext. 2726, mmccaffrey@fairfield.edu

Posted on February 20, 2015

Vol. 47, No. 190

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