Fairfield University names Jennifer Anderson '97, MBA'02 as Associate Vice President for Marketing and Communications
Following an extensive search, Jennifer Anderson '97, MBA'02 has been named Fairfield University's new Associate Vice President for Marketing and Communications. Ms. Anderson, a resident of Fairfield, Conn., brings more than 16 years of marketing and communications expertise, including traditional and digital marketing, marketing communications and employee communications, to her new role at Fairfield University. Most recently, she served as the Vice President, Digital & Event Marketing for Pitney Bowes, where she oversaw the company's external and internal web properties, content marketing efforts and the global events organization.
In making the announcement, Kevin Lawlor, Fairfield University's Executive Vice President, said: "With her extensive management experience and grasp of contemporary marketing strategies and web communications capabilities, Jennifer brings impressive skill sets to Fairfield. As an alumna of both our undergraduate and graduate programs, she also brings with her a love for Fairfield, and an appreciation of what makes Fairfield such a unique learning environment."
While at Pitney Bowes, Ms. Anderson also served as Vice President, Office of the CEO, overseeing the operations of the CEO's office, driving key initiatives and supporting strategic communication efforts. She led Marketing for Pitney Bowes Services Solutions, the company's $1.5B global services division, which included Mail Services, Management Services and Ecommerce businesses, and was accountable for marketing segmentation and cross-sell initiatives and directed all customer-facing marketing and communications initiatives. Before joining Pitney Bowes, she was with Greenwich Magazine as an assistant editor.
"I am very pleased to be returning to my alma mater, as the University continues to build on its strong foundation," said Ms. Anderson. "With innovative course offerings and the integration of traditional Jesuit values into its academic mission, Fairfield remains at the forefront of higher education. I look forward to leveraging and expanding its thought leadership brand through digital marketing efforts and establishing best practices across all its marketing and communications platforms."
Ms. Anderson earned an M.B.A and a B.A. from Fairfield University, and has attended executive leadership programs at Harvard University and Darden School of Business.
Media Contact: Mike Horyczun, (203) 254-4000 ext. 2647, email@example.com
Posted on September 4, 2014
Vol. 47, No. 43