Image of faculty member, Arjun Chaudhuri

Dr. Arjun Chaudhuri

Rev.Thomas R. Fitzgerald, S.J. Chair in Marketing & Professor of Marketing
o: Dolan School of Business Rm 1118
p: x2823


  • Chaudhuri, Arjun and Mark Ligas, "Consequences of Value in Retail Markets." Journal of Retailing (forthcoming 2009).
  • Chaudhuri, Arjun. Emotion and Reason in Consumer Behavior. Burlington, MA: Elsevier Butterworth-Heinemann, 2006.
  • Chatterjee, Sharmila; Chaudhuri, Arjun. 'Are Trusted Brands Important?.' Marketing Management Journal 15.spring (2005).
  • Buck, Ross; Anderson, Erica; Chaudhuri, Arjun; Ray, Ipshita. 'Emotion and Reason in Persuasion: Applying the ARI Model and the CASC Scale.' Journal of Business Research 57.6 (2004): 647-656.
  • Chaudhuri, Arjun; Ray, Ipshita. 'The Effect of AIDS Awareness on Condom Intention Among Truck Drivers In India: The Role of Beliefs, Feelings and Perceived Vulnerability.' Journal of Marketing Communications 10.1 (2004): 17-34.
  • Chaudhuri, Arjun; Ligas, Mark S.. 'The Effect of Affect and Trust on Commitment: The Role of Entertainment in Retail Store Relationships.' Marketing Management Journal 13.2 (2003): 45-53.
  • Chaudhuri, Arjun; Holbrook, Morris B... 'Product Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect.' Journal of Brand Management 10.1 (2002): 33-58..
  • Chaudhuri, Arjun. 'A Study of Emotion and Reason in Products and Services.' Journal of Consumer Behaviour 1.3 (2002): 267-79.
  • Chaudhuri, Arjun. 'How Brand Reputation Affects the Advertising-Brand Equity Link.' Journal of Advertising Research 42.3 (2002): 33-43.
  • Chaudhuri, Arjun; Holbrook, Morris B... 'The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty.' Journal of Marketing 65.2 (2001): 81-93.
  • Chaudhuri, Arjun. 'A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk.' Journal of Marketing Theory and Practice 8.1 (2000): 1/15/2009.

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