Dr. Gerald O. Cavallo
Associate Professor of Marketing
o: Dolan School of Business Rm 2105
Signage rights playing a part in landlord-tenant negotiations
A Dolan School of Business professor was quoted in this article about the value of companies putting their name on buildings: "You can see the visual impact it has. The impression is being made," said Gerald Cavallo, Ph.D., associate professor of marketing at Fairfield University. "It identifies a building and is a marketing billboard for people who pass by." It also demonstrates to a passerby the company's commitment to the community and could be an employee recruiting tool, he said.
Published in Hearst Newspapers on 11/14/13
Dolan School of Business faculty member Dr. Gerald Cavallo on holiday marketing
Dr. Cavallo, associate professor of marketing, was interviewed about how Black Friday continues to be a crucial day for retailers to get into the black.
Appeared on News12 on 11/24/11
Dr. Gerald Cavallo discusses 'Black Thursday'
Dr. Cavallo was interviewed by WNPR for its nightly news program on how many retailers are getting a jump on Black Friday by having sales on Thanksgiving. More shops are opening up on the holiday with deep discounts to lure shoppers.
Appeared on WNPR on 11/23/11
Neighbors say 'Got Drunk?' billboard in bad taste
Gerald O. Cavallo, associate professor of marketing at Fairfield University's Dolan School of Business, said that billboards are a favorite ad medium for law firms because they like to target potential clients from the immediate area. "Especially this one, because it's not on a super highway," he said. "It's a good way to target folks in your immediate service area. This certainly a bold way to get the message across."
Published in Connecticut Post, Stamford Advocate, Danbury News Times, Greenwich Time on 10/21/11
Jepsen, other AGs, decry Blast as 'binge in a can'
Meanwhile, Fairfield University marketing professor Gerald O. Cavallo said the "binge in a can" claim from the attorneys general could backfire, and actually power sales in liquor stores near college campuses. "It has the potential of making it more attractive," Cavallo said. "It's like they're saying, 'Drink one can and you're on your way.' It certainly sounds like the attorneys general are being their best marketers."
Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 5/2/11