Image of faculty member, Gerald Cavallo

Dr. Gerald O. Cavallo

Associate Professor of Marketing
o: Dolan School of Business Rm 2105
p: x2817


  • Cavallo, Gerald O.. 'Behavioral Responses to Cigarette Lighter Safety.' Managerial & Decision Economics (1996).
  • Cavallo, Gerald O.; Viscusi, Kip. 'The Effect of Product Safety Regulations on Safety Precaution.' Risk Analysis 14.6 (1994).
  • Cavallo, Gerald O.. 'Bank Marketing Myths.' Bottomline 8.5 (1991).
  • Cavallo, Gerald O.; Peremuth, J. 'Building Customer Satisfaction, Strategically.' Bottomline 6.1 (1989).
  • Cavallo, Gerald O.; Peremuth, Joel. 'How Satisfied Are Your Customers?.' AFSM International 13.5 (1989).
  • Cavallo, Gerald O.. 'Using Customer Satisfaction Measurements to Improve Procedures and Processes.' American Marketing Association (1989).
  • Cavallo, Gerald O.; Tyler, D. 'Product Management Marketing in Banking.' Savings Bank Journal (1983).
  • Cavallo, Gerald O.. 'The Research Factor.' Back Stage Magazine (1980).
  • Cavallo, Gerald O.. The Determinants of Post-Decision Dissonance: Some Empirical Findings. Darien, CT: BMR Publishers, 1975.
  • Cavallo, Gerald O.; Temaras, M L.. 'Brand Switching at the Point of Purchase.' Journal of Retailing (1969): 27-36.

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