Dr. Camelia MicuAssociate Professor of Marketing |
o: Dolan School of Business Rm 1116 |
B.S., M.S., Polytechnic University, Romania
Ph.D., University of Connecticut
Current Research Interests
- Advertising effects and effectiveness
- The effect of advertising on trial
- Cross-cultural consumer behavior
- Consumers' regulatory goals
Courses Taught
- MK 101: Principles of Marketing
- MK 311: Marketing Research
- MK 500: Customer Value
- MK 580: Multivariate Data Analysis