Dr. Mark S. Ligas
Interim Dean & Associate Professor of Marketing
o: Dolan School of Business 1129
Stamford landscaper shares secrets to her success in class
Roberts' teaching is a great marketing technique because it gives her the opportunity to explain her business in person while allowing potential customers to get to know her, said Mark Ligas, a marketing professor at Fairfield University. "I think this is ingenious," he said.
Published in Stamford Advocate, Connecticut Post, Danbury News Times, Greenwich Time on 9/22/09
Congdon mixes art, science
Firms must promote themselves in good and bad economies, said Mark Ligas, associate professor of marketing at Fairfield University. "If you don't have something reminding existing and potential clients that you're there, it becomes much easier to fall off the radar," he said. "And, if you are a company that does promotions, then you really need to be out there telling businesses that their business needs your business."
Published in Stamford Advocate, Greenwich Time, Danbury News Times, Connecticut Post and istockanalyst.com on 4/10/09