Dr. Mark S. LigasInterim Dean & Associate Professor of Marketing |
o: Dolan School of Business 1129 |
B.A., University of Pennsylvania
M.S., Pennsylvania State University
Ph.D., University of Connecticut
Current Research Interests
- Interplay among customer value, emotions and behavioral outcomes
- Understanding customer-service provider relationships
- The symbolic versus functional meanings of brands
Courses Taught
- GS 399: General Studies Senior Project
- MK 580: Multivariate Data Analysis