Image of faculty member, Mark Ligas

Dr. Mark S. Ligas

Interim Dean & Associate Professor of Marketing
o: Dolan School of Business 1129
p: x4070


B.A., University of Pennsylvania
M.S., Pennsylvania State University
Ph.D., University of Connecticut

Current Research Interests

  • Interplay among customer value, emotions and behavioral outcomes
  • Understanding customer-service provider relationships
  • The symbolic versus functional meanings of brands

Courses Taught

  1. GS 399: General Studies Senior Project
  2. MK 580: Multivariate Data Analysis

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