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| MBA | Marketing Analytics & Strategy | Business Analytics (MSBA) | |
|---|---|---|---|
| Formats & Requirements | Hybrid (online and on-campus) GMAT required, waiver available |
Hybrid (online and on-campus) OR Online GMAT not required |
On-campus OR Online GMAT required, waiver available |
| Number of Credits | 36–42 | 30 | 30 |
| Software Tools |
SPSS Qualtrics and Excel Analytical Tools |
SPSS Qualtrics and Excel Analytical Tools |
Python SQL R Tableau Excel |
| Career Paths |
Corporate/Business Strategist Finance Manager Human Resources |
Marketing Analytics & Strategist Consumer Insights/Market Research Analyst Digital Marketing Analyst |
Business Analyst Business Intelligence Data Scientist |