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  MBA Marketing Analytics & Strategy Business Analytics (MSBA)
Formats & Requirements Hybrid (online and on-campus)

GMAT required, waiver available
Hybrid (online and on-campus) OR Online

GMAT not required
On-campus OR Online

GMAT required, waiver available
Number of Credits 36–42 30 30
Software Tools

SPSS

Qualtrics and Excel

Analytical Tools

SPSS

Qualtrics and Excel

Analytical Tools

Python

SQL

R

Tableau

Excel

Career Paths

Corporate/Business Strategist

Finance Manager

Human Resources

Marketing Analytics & Strategist

Consumer Insights/Market Research Analyst

Digital Marketing Analyst

Business Analyst

Business Intelligence

Data Scientist

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