Fairfield University’s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual image – the appearance of the University’s brochures, advertisements, and other materials – says something about its values, purpose, and services. A cohesive graphic style conveys a sense of identity and personality, which helps to create greater recognition and understanding.
Fairfield University’s Design & Print Services (D&P) in the Division of Marketing and Communications has been charged with monitoring and maintaining Fairfield’s brand identity. All materials bearing the University Seal and/or the University’s logo, including publications, post cards, advertisements, and products (pens, banners, notebooks, apparel, signage, etc.) must be reviewed by Design & Digital Print Services. It is recommended that Design & Digital Print Services be consulted when purchasing those products to ensure that the University logo is prominently and properly displayed.
Members of the Fairfield University community are advised to use a branded Fairfield PowerPoint template for both internal and external PowerPoint presentations. This template elevates the look of any presentation and reflects a unified brand for our University.
All letterhead for the University must be designed using a uniform template. The most recent letterhead design can be downloaded here.
The Fairfield University Brand Handbook contains information about Brand, Identity, Editorial, Social Media, and Digital Media policies and practices for the University.
To maintain constancy across the University, all voicemail greetings should adhere to an applicable precomposed script.
EPS
An EPS file is a vector file format often required for professional and high-quality image printing. PostScript printers and image setters typically use EPS to produce vast, detailed images — such as billboard advertising, large posters, and attention-grabbing marketing collateral.
PNG
PNG is short for Portable Network Graphic, a type of raster image file. It’s particularly popular file type with web designers because it can handle graphics with transparent or semi-transparent backgrounds.
SVG
Users often use SVGs to display website icons like buttons, as well as company logos. This file type’s ability to scale up or down without ever compromising its quality means they’re ideal for graphics that need to appear in multiple places and in a range of sizes.
Every day, many of us send upwards of 100 e-mails, if not more. Our e-mails should work as a marketing tool for Fairfield, to promote our brand and encourage interaction with our social channels. A consistent e-mail signature signifies brand maturity to the external world. Please modify your signature by following the below instructions for your laptop/desktop or view additional instructions for mobile signatures.