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Brand Guidelines
Fairfield University’s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual image – the appearance of the University’s brochures, advertisements, and other materials – says something about its values, purpose, and services. A cohesive graphic style conveys a sense of identity and personality, which helps to create greater recognition and understanding.
Fairfield University’s Design & Digital Print Services (DDP) in the Division of Marketing and Communications has been charged with monitoring and maintaining Fairfield’s brand identity. All materials bearing the University Seal and/or the University’s logo, including publications, post cards, advertisements, and products (pens, banners, notebooks, apparel, signage, etc.) must be reviewed by Design & Digital Print Services. It is recommended that Design & Digital Print Services be consulted when purchasing those products to ensure that the University logo is prominently and properly displayed.
Logo Download
- Imported .TIF or .JPEG files should be scaled proportionately no more than 20% up or down
- .GIF or .JPEG files are recommended for web use
Creating Your Personal Email Signature
Every day, many of us send upwards of 100 e-mails, if not more. Our e-mails should work as a marketing tool for Fairfield, to promote our brand and encourage interaction with our social channels. A consistent e-mail signature signifies brand maturity to the external world. Please modify your signature by following the below instructions for your laptop/desktop or view additional instructions for mobile signatures.
- Copy and paste the following signature into yours. To get to signatures in Outlook, go to: File – Options – Mail – Signatures – Edit Signatures – OK).
Note: prior to copying the signature you will need to update the e-mail hyperlink in Word by right clicking the e-mail address, hover over hyperlink and then click edit hyperlink. - When you paste the signature into Outlook, you can then edit accordingly with your personal information. The font is 'Calibri' and the font-size is '12' point.
- Please be sure to copy/paste the social icons.
- This is a common way to increase the following of our main University channels. For assistance, please e-mail us at webmaster@fairfield.edu