EMarketing and Sales Tactics for Hospitality Industry on the Internet

BE HM EM 415
Credit hours: 3
Contact hours: 45

This course is an an in-depth study of Internet Web site Hosting for tourism managers, including a detailed examination of the current practices of online tourism marketing and tourism destination management systems. This advanced level course investigates sales tactics and procedures used in the hospitality sales environment. Practical application role playing and skill rehearsals are used. Topics include: Planning and managing e-Commerce for hospitality global distribution systems, including major opportunities, limitations, issues and risks from managerial perspectives; practical exercises such as the creation of a customer database Prerequisites: No specific requirements beyond some maths and computer skills (Microsoft Office).