About Fairfield's New Website
In January 2013, Fairfield University embarked on an important endeavor to refresh and revitalize the University's website. The goals were to develop a new website that would:
- capture the vibrancy of the Fairfield University student experience,
- reflect the university's commitment to our students' intellectual and personal development,
- showcase Fairfield's strong sense of community.
The Marketing and Communications Division, along with many collaborators from around campus, has been working with 160over90, a marketing and branding communications firm, in conjunction with Terminal Four (our website's content management vendor) to design and develop our new website based on industry "best practices".
From the Homepage ...
You will notice from the start that the web's homepage has a clean, uncluttered new look, user-friendly navigation and that the entire site easily conforms in size to any user's device. As you go deeper into the new website, you will see new page templates, new headlines, less text, new photography and social networking connections on every page. The new website has been developed to reflect the best practices in web development today with the technology incorporated into it in order to address future needs of telling the Fairfield story in unique and compelling ways.
Industry standards now include "scrolling down" as normal due to increase mobile phone use of all websites. So there is no need to request "above the fold" content placements anymore. Our new web design will utilize "feature" sections with compelling photos or videos elements with links to articles or more information as needed. We will strive to keep home page and all web pages on the site uncluttered and engaging with news, features, and interactive video.
Just a Beginning ...
The refresh of our website doesn't end with its launch but rather serves as a new beginning and requires the active participation of many. Nearly 100 web content managers from around campus have been trained to update web content on a regular basis (access to the new website for all Content Managers will be activated within the next two weeks.) In the weeks ahead, you will notice more and more new campus photography and interactive videos will be continually incorporated in the new design.
Your Review and Response ...
As with any launch of a website of this size and nature, there will be unanticipated issues that will arise and we ask for your patience and support, especially during these early weeks. We will need many eyes on our new website and encourage your feedback and input to Marketing Account Managers and Web Communications staff. Please review the new website sections that reflect your areas of responsibility and let us know your thoughts (positive comments are always appreciated too!!)
Priorities in the Coming Weeks:
In order to correct or change the unavoidable glitches of a completely new website, we have determined important priorities:
- Internal links (to content, forms, etc.)
- Copy content (to correct, change or shorten - not to add - remember, less is more in the web world!)
- Navigation / template issues
- Incorporate new photography throughout site (over next several months)
- Meta tags - review and enhance meta tags for better search engine optimization
- Video - Creation and posting of short, new video segments for schools and other programs as determined.
- HTML template updates for internal and external purposes
Laura Johnson, University Web Master, has led the project over the past several months, along with assistance from staff in Web Communications and Marketing Account Managers. Collectively they have done an amazing job and they have the appreciation and admiration of many.
FOR ASSISTANCE WITH THE WEBSITE
WEB TECHNICAL ISSUES:
For broken external links, navigation issues, missing copy or pages, error messages, video uploads and other technical issues, please put in a job ticket at: itshelpdesk.fairfield.edu and the ticket will be forwarded to the Web Master for follow up.
CAROLYN ARNOLD Ext. 3392
College of Arts and Sciences
Dolan School of Business
Part-Time Programs (UG, Study Abroad)
VIRGINIA WEIR Ext. 3259
DEIDRE BENNETT Ext. 3201
KATIE MAGEE Ext. 2370
Graduate and Continuing Studies Admission
MEREDITH GUINNESS Ext. 2950
Open Visions Forum
JENNIFER SIRELLA Ext. 4190
About Fairfield University