Academics and Admission Marketing
The Director of Marketing for Academics and Admission oversees marketing and communications activities in the Academics and Admission areas of the University, planning, developing, implementing, and evaluating marketing strategies (including Advertising) for these areas that span both undergraduate and graduate education, as well as continuing studies. In order to support the essential work of Fairfield's students, faculty, and staff in a client-focused and mission-centric model and to communicate the Fairfield story in a consistent and integrated fashion, marketing account managers have been assigned as primary liaisons to each division and school, as well as the centers and admission offices of the University. These account managers work in collaboration with a core team of communication professionals (copy, design, media, and web experts) to help develop effective marketing strategies and communication vehicles to meet goals.
Academics Marketing and Communications
Three Assistant Directors (Account Managers) have been assigned to the five schools and centers to support their marketing and communications needs and to serve as writers and editors for their publications.
Admission Marketing and Communications
Undergraduate, graduate, and continuing studies admission support is provided through the assigned Account Manager as well as the Director of Marketing.
The Director of Marketing is charged with coordinating advertising efforts and placements from different areas of the University in order to consistently market the Fairfield brand.