Resources for MK 332 Public Relations
ABI/INFORM Global
Library database at http://library2.fairfield.edu/databases.php
Citations and full-text to the business, marketing, and management literature. Useful to get secondary sources on marketing strategies/research of specific companies.
Business & Company Resource Center
Library database at http://library2.fairfield.edu/databases.php
Citations and full-text to the business literature. Also includes company profiles and industry information. Useful to get secondary sources on marketing strategies/research of specific companies.
When you need detailed company information, including financials...
Mergent Online
Library database at http://library2.fairfield.edu/databases.php
Contains extensive data for US and international company data, with a focus on financial information, including annual reports.
When you need industry information ……
Standard & Poor's Industry Surveys
Ref HC106.6 .S74
Published quarterly. Basic analysis of major domestic industries. Each analysis examines the prospects for a particular industry and analyzes trends and problems in historical perspective. Provides comparisons of the growth in sales and earnings of the leading companies in each industry.
SRDS Standard Rate and Data Service
Advertising rates for various forms of media
- Business Publication Advertising Source -Ref HF5905 .S723
- Consumer Magazine Advertising Source - Ref HF5905 .S725
- Interactive Advertising Source - Ref HF5905.S729
- Newspaper Advertising Source - Ref HF5905 .S73
- Out-of-Home Advertising Source - Ref HF5813 .U6 O88
- TV & Cable Source - Ref HF5905 .S745
Lifestyle Marketing Analyst - Ref HF5415.33 U6 L54 Presents market-by-market demographic and lifestyle information. Extremely valuable information for every stage of a marketing plan.
Browse the print journal collection located on the lower level of the Library - examples include American Libraries (magazine for those in the Library biz), Beverage World, Chain Store Age and Iron Age.
ABI/INFORM database contains the full text of some trade journals.
Check the Library catalog for movies or music at http://sirsi.fairfield.edu/
AP Photo Archive
Library database at http://library2.fairfield.edu/databases.php
Over 750,000 photos and graphics from the Associated Press
ARTstor
Library database at http://library2.fairfield.edu/databases.php
Art images from museums and collections around the world
All about Public Relations with Steven R. van Hook
http://aboutpublicrelations.net/toolkit.htm
Toolkit: How to PR looks especially useful.
Public Relations Society of America
http://prsa.org/
Media Room section (http://media.prsa.org/) has media kits and press releases
O'Dwyer's Public Relations News
http://www.odwyerpr.com/ | 
