Resources for MK 321 - Advertising
Article Indexes & Databases
ABI Inform Global
Library database http://library2.fairfield.edu/databases.php
Citations and full-text to the business, marketing, and management literature. Useful to get secondary sources on marketing strategies/research of specific companies.
Business & Company Resource Center
Library database http://library2.fairfield.edu/databases.php
Citations and full-text to the business literature. Also includes company profiles and industry information. Useful to get secondary sources on marketing strategies/research of specific companies.
Mergent
Library database http://library2.fairfield.edu/databases.php
Contains extensive data for US and international company data, with a focus on financial information, including annual reports.
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Demographics
Demographics USA, County Edition
Ref HF5415.1 .D46
Demographics by county.
Sourcebook of ZIP Code Demographics
Ref HA203 .S66 Ask for this at the Reference Desk.
Demographic information listed by ZIP code.
Business Rankings Annual
Ref HG4061 .A277
From a wide variety of sources.
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Statistics
Almanac of Business & Industrial Ratios
Ref HF5681 .R25 T68
By industry, designated by NAICS codes in the latest edition, SIC codes in older editions.
European Marketing Data & Statistics
Ref HA1107 .E87 Ask for this at the Reference Desk.
Annual statistical handbook of market information on the 30 countries of Western and Eastern Europe. From Euromonitor.
Industry Norms & Key Business Ratios
Ref HD2771 .D865. On Permanent Reserve, ask at the Reserve Desk.
Listed by SIC code. From Dun & Bradstreet.
International Marketing Data & Statistics
Ref HA42 .I56 Ask for this at the Reference Desk.
From Euromonitor.
Market Share Reporter
Ref HF5415.135 .M27
Compilation of reported market share data on companies, products and services.
SRDS Standard Rate and Data Service
Advertising rates for various forms of media
- Business Publication Advertising Source -Ref HF5905 .S723
- Consumer Magazine Advertising Source - Ref HF5905 .S725
- Interactive Advertising Source - Ref HF5905.S729
- Newspaper Advertising Source - Ref HF5905 .S73
- Out-of-Home Advertising Source - Ref HF5813 .U6 O88
- TV & Cable Source - Ref HF5905 .S745
Lifestyle Marketing Analyst - Ref HF5415.33 U6 L54
Presents market-by-market demographic and lifestyle information. Extremely valuable information for every stage of a marketing plan.
Standard & Poor’s Industry Surveys
Ref HC106.6 .S74
Published quarterly. Basic analysis of major domestic industries. Each analysis examines the prospects for a particular industry and analyzes trends and problems in historical perspective. Provides comparisons of the growth in sales and earnings of the leading companies in each industry.
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Internet Resources
Advertising World
http://advertising.utexas.edu/world/
Resources for advertising & marketing, selected by the business school at the University of Texas at Austin. Claims to be the largest grouping of such sites on the Web.
KnowThis.com: Marketing Virtual Library
http://www.knowthis.com/
Points to web sites covering market research, marketing plans, Internet marketing, and marketing careers, created by faculty at West Chester University.
Statistical Abstract of the United States - Also in print at Reference Desk - REF HA 202.U66 http://www.census.gov/statab/www/
FirstGov.gov
http://www.firstgov.gov
US government’s official portal to government produced information, including FedStats: Gateway to Federal Statistical Information.
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