Best Bets for Starting Your Research in... :: Management ::
Use databases to find articles on your topic. These databases are the best place to start. ABI Inform Global
Full-text articles and citations to the business, marketing, and management literature. Useful to get secondary sources on management strategies/research of specific companies.
Listen to a fun podcast "interview" with this database: iTunes RealPlayer
- Mergent
Contains extensive data for US and international company data, with a focus on financial information, including annual reports.
Tips: When searching databases, use AND, OR, and parentheses to focus your search. Combine synonyms with OR and put them inside parentheses, like this: (consumers OR customers) AND (international OR global)Here's another example:
(leader* OR executive*) AND (human resources OR human capital)
Already have the citation? Find an article with citation linker!
Did you know...Databases are basically just search engines for articles on specific subjects. |
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Find books using the library catalog. Browse these subjects to get general information on your topic.
- Strategic Planning
- Leadership
- Personnel Management
Search the library catalog! Find books, media materials, and more.
Other searches:
Browse | Advanced Search Tips: When searching the library catalog with keywords, use the dollar sign ($) to search for a word and all of its variations. For example: market$ will search for market, markets, marketing, etc.
Did you know...- WorldCat is a catalog of thousands of libraries around the world!
- If a book isn't in the Fairfield U. catalog, search WorldCat and request the book from another library. Just click on the Interlibrary Loan button.
 - You can search ReQuest to search just the libraries in Connecticut.
- Contact John Cayer, Interlibrary Services, with questions.
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Reference tools such as dictionaries and encyclopedias are good places to start your research because they provide an overview of the topic as well as keywords, dates, and facts. Reference Books
Encyclopedia of American Business
Ref HF1001 .E463 2004
Provides brief summaries of over 700 introductory American business concepts, laws and institutions.
Encyclopedia of Management
Ref HD30.15 .E49 2000
About 350 entries with references.
Encyclopedia of Small Business
Ref HD62.7 .H553 2002
2 volumes, nearly 500 entries with references, of particular interest to small-business owners and entrepreneurs.
Manufacturing and Distribution USA
Ref HD9721 .M364
Industry analyses, statistics, and leading companies.
Reference USA
Library database available from http://library2.fairfield.edu/databases.php
Listings of over 12 million US companies by various criteria.
When you have found books on your topic, look at the books on the shelf nearby to see if they are related to your topic.
Did you know...Wikipedia can be edited by anyone, so make sure you use another source to confirm the information you find there. |
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These web sites have been evaluated by librarians (that's a good thing) for your use in an academic setting.
Knowledge@Wharton
Access to articles prepared at the University of Pennsylvania's Wharton School of Business and other sources.
U.S. Small Business Administration
U.S. Small Business Administration
Access to government information and services on areas such as financial assistance, laws and regulations, taxes, international trade, and workplace issues.
HBS Working Knowledge—Globalization
Newsletter offering a first look at HBS thinking on issues surrounding globalization such as creating sustainable improvements in impoverished countries, foreign investment, and business strategy.
Tips: Any web site can be changed without notice, so be sure to evaluate every site you use.
Did you know...
There are billions of web pages and Google only finds a fraction of them (about 15%). The rest is held in what's called the "Invisible Web", which is made up of dynamically generated information, password protected sites, and databases-driven sites! |
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Getting reliable statistics on your company, your competitors, your industry and your consumers is an important part of developing any marketing plan. The following sources may help:
- Almanac of Business & Industrial Ratios
Ref HF5681 .R25 T68
By industry, designated by NAICS codes in the latest edition, SIC codes in older editions.
- Industry Norms & Key Business Ratios
Ref HD2771 .D865. On Permanent Reserve, ask at the Reserve Desk.
Listed by SIC code. From Dun & Bradstreet.
- International Marketing Data & Statistics
Ref HA42 .I56
From Euromonitor.
- Standard & Poor's Industry Surveys
Ref HC106.6 .S74
Published quarterly. Basic analysis of major domestic industries. Each analysis examines the prospects for a particular industry and analyzes trends and problems in historical perspective. Provides comparisons of the growth in sales and earnings of the leading companies in each industry.
- Statistical Abstract of the United States
Also in print at Reference Desk - REF HA 202.U66
Tip - The importance of SIC and NAICS Codes
Many of the resources listed here, as well as many others, rely on SIC (Standard Industrial Classifications) codes or NAICS (North American Industry Classification System) codes to classify information. To be sure you are getting information on an entire industry, or to locate corporate competitors, it pays to search by these codes. Every industry is assigned a four-digit SIC code. All companies in the same industry will have the same code. A company may have more than one SIC code if they are in different segments of industry, but usually only one or two are considered the primary SIC codes. The NAICS system of six-digit numbers is replacing the SIC system. Many of our business databases, like Business & Company Resource Center and FIS, will list the codes for a particular company or industry. For more elaborate searching, you may wish to consult the classification tables:
- North American Industry Classification System
http://www.census.gov/epcd/
www/naics.html
Includes SIC codes.
- NAICS
Ref HF1042 .N6 1998
Ask for this at the Reference Desk.
- Standard Industrial Classification Manual
Ref HF1042 .S73 1987
Ask for this at the Reference Desk
How do I?
Use these e-learning modules to get quick answers!
Still have questions?
Contact your Business Librarian, Jackie Kremer @- jkremer@mail.fairfield.edu or
- call her at (203) 254-4000 ext. 2587 or
- IM her at fairfieldjack at AIM |
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