John Sculley, who was chief executive officer of both Pepsi and Apple, to speak at Fairfield University's Quick Center for the Arts


John Sculley - Legendary former CEO of PepsiCo and Apple
"Globalization - The Future of American Brands"
6 p.m., Wednesday, February 26, 2014
Fairfield University's Regina A. Quick Center for the Arts
Tickets: $30; Free to Fairfield University alumni, students, faculty, staff

Image: John ScullyThe Marketing Club of Fairfield University's Charles F. Dolan School of Business is sponsoring a lecture by innovator John Sculley, a former chief executive officer of PepsiCo and Apple, that will take place on Wednesday, February 26 at 6 p.m., at Fairfield University's Regina A. Quick Center for the Arts.

In his talk, "Globalization - The Future of American Brands," Sculley will share insights from his illustrious career during which he helmed two seminal American corporations, which have proven to be visionaries of building brand awareness, marketing products around the world, as well as advertising juggernauts. After transforming Pepsi into the largest packaged good in the United States, Sculley was recruited by Steve Jobs to be chief executive officer of Apple, and the company went on to become the largest seller of personal computers in the world.

Open to the public, tickets are $30 and are available through the Quick Center Box Office: (203) 254-4010, or toll-free 1-877-ARTS-396 (1-877-278-7396). Tickets can also be purchased online at www.quickcenter.com. Tickets are free to Fairfield University students, faculty and staff. There is a limited amount of free tickets for alumni (one per person). Call the box office for details.

Sculley will discuss how exceptional customer experience is becoming even more important in an age when people are bombarded with messages. "I believe an entirely new middle class is taking shape and it will become the biggest definer for building billion dollar businesses," said Sculley. "But we are now talking about a very different middle class and a very different economy. For our new middle class, Amazon is replacing Wal-Mart as our aspirational model of a store with exceptional price-value combined with superb customer convenience."

Donald E. Gibson, Ph.D., dean of the Dolan School of Business, said Sculley's talk will serve as a dynamic classroom not only benefiting students, but business professionals, entrepreneurs and the consumer. "This will be an up close opportunity to learn from a business leader who helped set the gold standard in how to market the world's most popular products. There will be invaluable lessons on how to build exceptional customer experience services, how to measure customer driven business success, and how to build a consumer brand."

Sculley, a frequent guest on CNBC, Bloomberg TV and Fox News, led Pepsi to become the largest selling consumer packaged good in the United States with innovative marketing campaigns like the Pepsi Challenge. He was the first big brand marketer to go to Silicon Valley when he joined Apple in 1983. Apple's 1984 Super Bowl campaign was inspired by Pepsi's groundbreaking work in experience marketing. After ten years as Apple CEO, Apple's revenue had grown over 1000% and the Macintosh had grown to become the largest selling hardware personal computer in the world.

Since leaving Apple 20 years ago, Sculley, a New York City native, has invested in and mentored many serial entrepreneurs, helping them build successful, disruptive technology companies. Drawing upon more than 40 years experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has also become a sought after keynote speaker worldwide, sharing his perspectives on topics such as beyond globalization and reinvention of work, and solving healthcare through innovation.  A Brown University graduate, he earned an MBA from The Wharton School.

The Regina A. Quick Center for the Arts is located on the campus of Fairfield University at 1073 North Benson Road in Fairfield, Connecticut. Entrance to the Quick Center is through the Barlow Road gate at 200 Barlow Road. Free, secure parking is available. Access for people with disabilities is available throughout the Quick Center for audience members and performers. Hearing amplification devices are available upon request at the Box Office. Fairfield University is located off exit 22 of Interstate-95. For further information and directions, call (203) 254-4010 or 1-877-278-7396, or visit www.quickcenter.com.

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Media Contact: Meg McCaffrey, (203) 254-4000, ext. 2726, mmccaffrey@fairfield.edu

Posted on February 4, 2014

Vol. 46, No. 167