Fairfield University professor to discuss guerilla marketing at Fairfield University Bookstore


Image: Micheal SerazioEver wonder how Pabst Blue Ribbon became the beer of choice of the hipster set? How about how the U.S. Army morphed into a popular videogame?

Michael Serazio, Ph.D., assistant professor of communication at Fairfield University, explains it all in "Your Ad Here: The Cool Sell of Guerrilla Marketing," a timely talk on Wednesday, April 10 at the Fairfield University Bookstore, 1499 Post Road, Fairfield. The 7 p.m. event is free and open to the public.

It is sponsored by the College of Arts and Sciences, the Department of Communication and the Learning for a Lifetime Program.

Dr. Serazio's research interests include popular culture, advertising, journalism, and new media, and his latest book, "Your Ad Here: The Cool Sell of Guerrilla Marketing," takes a fascinating look at how marketing strategies have multiplied, as brand messaging creeps ever deeper into our private lives. The engaging work investigates the rise of 'guerrilla marketing' as a way of understanding new forms of commercial persuasion, the 'hidden persuaders' that work with today's social media and digital platforms.

"It is a truism that, in media, everyone knows they are being sold something all the time," wrote Mark Deuze, author of "Media Life and Media Work." "It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture - and Michael Serazio is here to open our eyes."

Dr. Serazio has been widely published in magazines and scholarly journals. He received his Ph.D. from the University of Pennsylvania's Annenberg School for Communication. He also holds a B.A. in communication from the University of San Francisco and an M.S. in journalism from Columbia University.

For more information on this event, contact Elizabeth Hastings, ehastings@fairfield.edu or (203) 254-4000, ext. 2688.

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Media Contact: Meredith Guinness, (203) 254-4000, ext. 2950, mguinness@fairfield.edu

Posted on March 22, 2013

Vol. 45, No. 232