Rama Sudhakar has been named Vice President of the newly created Division of Marketing and Communications at Fairfield University
Rama Sudhakar, Director of Communications at Trinity College, Hartford, Conn., has been named Vice President of the newly created Division of Marketing and Communications at Fairfield University. President Jeffrey P. von Arx, S.J., announced the appointment of Sudhakar, who has over two decades of experience in higher education, financial, industrial, media, and non-profit marketing.
Father von Arx said, "I could not be more delighted that Rama has agreed to lead our newly established division. Achieving the goals defined in our strategic plan and realizing the articulated vision for the University calls for Fairfield as an institution and community to clearly communicate to all its constituents the distinctive nature and value of the Fairfield experience. I have every confidence that Rama is a great choice to be at the helm of our institution-wide integrated marketing efforts. She has a wealth of experience and will bring new ideas and perspectives to our current marketing activities."
Sudhakar, a resident of Cheshire, Conn., has been at Trinity College since 2001, serving in several capacities within the marketing and communications area. From 2001 to 2004, she was director of marketing. She managed a comprehensive redesign of the College Web site and admissions publications. In 2004, she was named interim director of communications and then director in 2006. She oversees the areas of publications, media relations, web, creative services, and sports communication.
"With a clear and well-defined strategic plan in place, it is an exciting time to be joining Fairfield," said Sudhakar. "As a strong proponent of an integrated marketing approach, I look forward to developing the most effective strategic communications mix to tell the Fairfield story and to consistently promote the University's many accomplishments."
Prior to her work at Trinity, Sudhakar was marketing manager for the Hartford Courant from 1997 to 2001, during which time she helped launch the ctnow.com Web site. Previously, she owned and operated a full-service advertising agency, developing and implementing marketing strategies for international clients. In 1992, the agency was awarded Best of Show Award and Best Corporate Image Brochure given by the Association for Manufacturing Technology.
Before moving to the U.S., Sudhakar served as a program coordinator for the Goethe Institute, Calcutta, India, and as a teacher of English and history for grades six through eight at St. Theresa's School, Calcutta, India.
Sudhakar received her B.A. in English from the University of Bombay and a B.Ed. from the University of Calcutta. She has an M.A. in Business Management (Marketing) from Central Michigan University.
In addition to her professional achievements, Sudhakar is a devoted volunteer. She currently serves on the boards of the Girl Scouts Connecticut Trails Council and the World Affairs Council. Previously she was a mentor/reading buddy for Connectikids and served as a member of the Hartford Courant's Diversity Council.
Sudhakar will begin work at Fairfield on June 4. She will oversee areas that include Marketing, currently housed in Enrollment Management in the Academic Division, as well as the offices in Advancement that currently report to Public Relations, including Publications, Media Relations, Printing and Graphic Services, Web, and Sports Information.
Media Contact: Martha Milcarek, Asst. Vice President for Public Relations, (203) 254-4190
Posted on April 11, 2007