Dr. Michael Serazio
Assistant Professor of Communication
o: Donnarumma Hall Rm 223
OK, Boston, congrats. But who won the World Series of fans?
Dr. Michael Serazio, assistant professor of communication, offered his thoughts on the power of fandom during the World Series.
Appeared on NPR Marketplace on 10/30/13
Why advertising has become guerrilla warfare
Dr. Michael Serzio examines how advertising has been slowly slinking into new spaces in the media in recent months. It is not, however, supposed to look like advertising. And it threatens to compromise both the authenticity of social media and the integrity of journalism.
Published in Wall Street Journal on 7/2/13
Selling out for sponsored content?
Publishers of sponsored content are playing fast and loose with credibility, and Dr. Michael Serazio looks at what the ‘unique value proposition’ journalism has to offer.
Published in The Nation on 7/1/13
From product to cultural craze
Dr. Michael Serazio, assistant professor of communication, discussed his latest book, Your Ad Here: The Cook Sell of Guerrilla Marketing, on Think, a program airing on KERA, a North Texas public radio station.
Appeared on KERA Radio on 5/28/13
How guerrilla marketers made people into their platform
An excerpt from "Your Ad Here: The Cool Sell of Guerrilla Marketing" by Dr. Michael Serazio, assistant professor of communication, appeared on Bloomberg.com's opinion page. "Modern marketers desperately want to fit in - into our blogs, our Twitter feeds, our YouTube uploads and our status updates. Social media, they suspect, conveys authenticity. And no quality is more coveted for advertising than authenticity," wrote Dr. Serazio.
Appeared on Bloomberg on 4/30/13