Dr. Michael Serazio
Assistant Professor of Communication
o: Donnarumma Hall Rm 223
Meet the Don Draper of Guerrilla Marketing
Communication faculty member Dr. Michael Serazio discusses how to advertise to people who don’t want to be ‘advertised to.’
Published in Take Part, a digital news & lifestyle magazine on 1/29/15
The social-media side of war
Dr. Michael Serazio, assistant professor of communications, said that, from Matthew Brady's photos of Civil War battlefields to the Vietnam War in U.S. living rooms via the nightly news, media accounts of war "collapse the time and space of experiencing distant events," making war ever more immediate and accessible. "And each time a new technology emerges," he said, "it seems to bring us closer and closer to the front."
Published in the Philadelphia Inquirer on 7/20/14
GOP's "anti-establishment" conjob: A cynical gambit to secretly talk about class
In an essay for Salon, Dr. Michael Serazio, assistant professor of communication, takes on the use and misuse of the term "anti-establishment" in current political discourse.
Published in Salon on 6/21/14
Quizzes are free data mining tools for brands
Dr. Michael Serazio, assistant professor of communication and author of Your Ad Here: The Cool Sell of Guerilla Marketing, explained the plethora of quizzes found on facebook these days. "It's a way to announce something about ourselves to our friends within our social network, but it's not quite so gauche or obvious to come off as narcissistic," he said.
Published and broadcast on NPR's Marketplace on 3/18/14
Apple's new ad: Don't worry about jobs, follow your passion!
Dr. Michael Serazio, assistant professor of communication, considers Apple's new "Your Verse" ad juxtaposed against a still struggling economy. "Much like Apple's earliest ads, 'Your Verse' isn't selling a product so much as a lifestyle - a better way of living - but on a deeper level it reflects America's anxiety amidst a sluggish, jobless recovery," he wrote.
Published in The New Republic on 1/15/14