Dr. Michael Serazio
Assistant Professor of Communication
o: Donnarumma Hall Rm 223
Serazio, M. (2013). Your ad here: The cool sell of guerrilla marketing. New York: New York University Press.
PEER-REVIEWED JOURNAL ARTICLES
Serazio, M. (forthcoming). Selling (digital) millennials: The social construction and technological bias of a consumer generation. Television & New Media.
Serazio, M. (2014). The new media designs of political consultants: Campaign production in a fragmented era. Journal of Communication, 64(4), 743-763.
Serazio, M. (2013). The elementary forms of sports fandom: A Durkheimian exploration of team myths, kinship, and totemic rituals. Communication and Sport, 1(4), 303-325.
Serazio, M., & Szarek, W. (2012). The art of producing consumers: A critical textual analysis of post-communist Polish advertising. European Journal of Cultural Studies, 15(6), 753-768.
Serazio, M. (2011). Ethos groceries and countercultural appetites: Consuming memory in Whole Foods’ brand utopia. The Journal of Popular Culture, 44(1), 158-177.
Serazio, M. (2010). Shooting for fame: Spectacular youth, web 2.0 dystopia, and the celebrity anarchy of generation mash-up. Communication, Culture & Critique, 3(3), 416-434.
Serazio, M. (2010). When the sportswriters go marching in: Sports journalism, collective trauma and memory metaphors. Critical Studies in Media Communication, 27(2), 155-173.
Serazio, M. (2009). Geopolitical proselytizing in the marketplace for loyalties: Rethinking the global gospel of American Christian broadcasting. Journal of Media and Religion, 8(1), 40-54.
Serazio, M. (2008). The apolitical irony of generation mash-up: A cultural case study in popular music. Popular Music and Society, 31(1), 79-94.