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Ms. Mousumi Bose Godbole

Assistant Professor of Marketing
mbosegodbole@fairfield.edu
p: x2828

 

Fairfield University professor delves into 'acquisitive buying behavior'

A press release concerning Dr. Mousumi Bose Godbole's research was picked up by this site that shares 'daily news, trends and intelligence:' Most people have a "Santa Claus moment" this time of year, when they're knee deep into the "physical hunt" of shopping and "boasting" about nabbing that good deal, according to Mousumi Bose Godbole, Ph.D., assistant professor of marketing in Fairfield University's Dolan School of Business. But what about the American consumer who has 14 pairs of black shoes and 50 fishing rods? With her dissertation, "Why Do I Have Fifty Pairs of Shoes?" Bose Godbole explored "a new shopping behavior" called acquisitive buying behavior. "I'm interested in what goes on in our heads when we are thinking of buying anything," she said.

Published in Retail Customer Experience.com on 12/10/13


Stamford firm consolidates clients' multimedia messages

Dolan School faculty member Mousumi Bose Godbole is quoted in this story about how marketers are having to get creative about ways to maintain a consistent message across a varied range of outlets: Having the flexibility to adapt to changes in communication is something marketing firms will continue to need. Companies will need to create campaigns that can follow the habits of the consumer, said Mousumi Bose Godbole, assistant professor of marketing at Fairfield University's Dolan School of Business. She notes that "permission marketing" allows consumers to tell marketers what they want to see and how and when they want to see it.

Published in Stamford Advocate, Connecticut Post, Danbury News Times, Greenwich Time on 11/14/13


Facebook U.S. sales chief logs out

Everson joined the company from Microsoft in 2010, a move that signaled an interesting balance of "competition and cooperation," said Mousumi Bose Godbole, assistant professor of marketing, Fairfield University's Dolan School of Business. "Bringing in someone from Microsoft gave it a really different spin," Godbole said.

Published in Stamford Advocate, Connecticut Post, Danbury News Times, Greenwich Time, New Canaan News on 8/9/13