Mr. John E. Neal
Visiting Assistant Professor of Marketing
Dolan School faculty member on controversial move by Tesla
John Neal, of the Marketing Department, discusses how the high-end car manufacturer Tesla’s move to sell cars directly to consumers threatens car dealerships for all car makers.
Appeared in News 12 Connecticut Television on 1/21/15
Super Bowl ads get graded
Super Bowl XLVIII was "a pretty fair year for the advertisers." So said John E. Neal, assistant visiting professor of marketing at Fairfield University's Charles F. Dolan School of Business and former executive vice president and general manager of ad agency Campbell Mithun. Neal teaches courses in media strategy, public relations, consumer behavior and marketing and is a recipient of the Dolan School's "Excellence in Teaching Award." ...
Published in Fairfield County Business Journal on 2/3/14
Greenwich media firm launches live-action film unit
John Neal, assistant visiting professor of marketing at Fairfield University, came to the sphere of academia after years in New York's advertising world. He, too, feels that the area benefits from both a crossover of New York talent and a plethora of potential corporate clients based in Fairfield County. "Because of ... the fact that the Internet has taken over, it's a key component that's allowing companies not to have to be New York-based," Neal said. "There's an enormous amount of creative and marketing talent in Connecticut."
Published in Danbury News Times, Connecticut Post, Stamford Advocate, Greenwich Time on 11/5/13
Marketing guru says money, Wall Street, undermine business
John Neal, who teaches marketing at the Charles F. Dolan School of Business, calls Trout the "Vince Lombardi of brand managers," whom he has known for 20 years. Neal hopes Trout's talk will leave audience members with a lesson in the basics of building a brand. He said businesses need to answer the question, "What's in it for the consumer?" and then deliver.
Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 11/6/12
Audi, Apple ads among Fairfield U. prof's favs
Former Madison Avenue pitch man John E. Neal, now a popular Fairfield University media-marketing professor, is out with his best TV commercials and print ads for 2011.
Published in Hartford Business Journal Online on 12/14/11