Image of faculty member, Camelia Micu

Dr. Camelia Micu

Associate Professor of Marketing
cmicu@fairfield.edu
o: Dolan School of Business Rm 1116
p: x2894

 

Journal Publications:

  • Arjun Chaudhuri, and Camelia C. Micu (2012), "The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?," Journal of Marketing Communications, first published online on Jul 4, 2012
  • Micu, Camelia (2012), "The Role of Emotions and Cognitions on Post-Trial Product Attitude: Assessing the Effects of Attribute Information for Hedonic and Utilitarian Products," Management & Marketing, 7 (2), 195-208.
  • Micu, Camelia, and Robin A. Coulter (2011), "The Impact of Pre-Trial Advertising on Post-Trial Product Evaluations: Assessing the Effects of Attribute Information for Hedonic and Utilitarian Products," Journal of Marketing Theory and Practice, 20 (2), 189-202.
  • Micu, Camelia,and Robin A. Coulter (2012), "The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective," Journal of International Consumer Marketing, Special Issue: Cross-Cultural/National Issues in Consumer Behavior, 24 (1-2), 79-99.
  • Micu, Camelia (2010), "Advertising and Product Trial: The Effect of Message's Regulatory Focus and Product Type on Consumer Evaluations," Management & Marketing, 5 (4), 67-82.
  • Micu, Camelia, and Tilottama G. Chowdhury (2010), "The Effect of Ageing and Time Horizon Perspective on Consumers' Response to Promotion versus Prevention Focus Advertisements," International Journal of Advertising, 29 (4), 621-642.
  • Micu, Camelia, and Robin A. Coulter (2010), "Advertising in English in Non-native English Speaking markets: The Effect of Language and Self-referencing in Advertising in Romania on Ad Attitudes," Journal of East-West Business, 16 (1), 67-84.
  • Micu, Camelia and Tilottama G. Chowdhury (2010), "The Effect of Message's Regulatory Focus and Product Type on Persuasion," Journal of Marketing Theory and Practice, 18 (2), 185-195.
  • Micu, Camelia, Robin A. Coulter, and Linda L. Price (2009), "How Product Trial Alters the Effects of Model Attractiveness: An Adapted Etic Approach in Romania," Journal of Advertising, 38 (2), 69-81.
  • Coulter Robin A., Linda L. Price, Lawrence Feick, and Camelia Micu (2005),"The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition," Journal of the Academy of the Marketing Science, Fall, 604-619.

Conference Proceedings Publications:

  • Rajamma, Rajasree, and Camelia Micu (2010), "Health Care Service Quality Evaluations: The Role of Criticality and Ambiguity," in Proceedings of the Atlantic Marketing Association, Jerry W. Wilson (Ed.), 250-258.
  • Micu, Camelia, and Robin A. Coulter (2008), "Higher Expectations for Higher Satisfaction: The Effect of Attribute Types on Post-Trial Customer Satisfaction," in 2008 Winter Educators' Conference Proceedings, Marketing Theory and Applications, Vol. 19, Tom Brown and Z. Gurhan-Canli (Eds.), American Marketing Association, 315-321.
  • Chaudhuri, Arjun, and Camelia Micu (2008), "The Effect of Prior Experience and Product Type on Changes in Perceived Risk for an Innovation: The Role of Feelings," in 2008 Winter Educators' Conference Proceedings, Marketing Theory and Applications, Vol. 19, Tom Brown and Z. Gurhan-Canli (Eds.), American Marketing Association, 208-215.
  • Micu, Camelia, and Robin A. Coulter (2007), "Transforming Product Experience: The Impact of Pre-Trial Attribute Type Information and Claim Objectivity on Post-Trial Product Evaluations," European Advances in Consumer Research, Vol. 8, eds. Stefania Borghini , Mary Ann McGrath, and Cele Otnes, Duluth: MN: Association for Consumer Research.