Image of faculty member, Camelia Micu

Dr. Camelia Micu

Associate Professor of Marketing
cmicu@fairfield.edu
o: Dolan School of Business Rm 1116
p: x2894

 

B.S., M.S., Polytechnic University, Romania
Ph.D., University of Connecticut

Current Research Interests

  • Advertising effects and effectiveness
  • The effect of advertising on trial
  • Cross-cultural consumer behavior
  • Consumers' regulatory goals

Courses Taught

  1. MK 231: Advertising
  2. MK 311: Marketing Research
  3. MK 397: Seminar in Marketing
  4. MK 500: Creating Customer Value