Image of faculty member, Camelia Micu

Dr. Camelia Micu

Associate Professor of Marketing
cmicu@fairfield.edu
o: Dolan School of Business Rm 1116
p: x2894

 

Dr. Camelia Micu is Associate Professor of Marketing at Fairfield University. She holds a Ph.D. degree in Marketing from the University of Connecticut. She currently teaches in the undergraduate and M.B.A. programs in the areas of marketing research and customer values. Dr. Micu’s research interests include advertising effects and effectiveness, the effect of advertising on trial, cross-cultural consumer behavior, and consumers' regulatory goals. She has published in top marketing journals, including Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Marketing Theory and Practice. She worked in the corporate sector at Coca-Cola.