Dr. Iman Naderi
Assistant Professor of Marketing
o: Dolan School of Business Rm 1110
How to sell green products to the self-regarding consumer
Dr. Iman Naderi, a faculty member of the Charles F. Dolan School of Business, talked to NPR's social science correspondent about a fascinating study he co-authored.
Published in KERA News (Dallas, Texas) on 6/30/14
Dolan School's Iman Naderi interviewed by National Public Radio
Dr. Naderi, assistant professor of marketing at the Charles F. Dolan School of Business, was interviewed by NPR about his intriguing research concerning narcissists. His main area of research is in consumer psychology.
Appeared in National Public Radio; KUT (Austin, Texas); KQED (San Francisco); WDDE (Philadelphia); additional affiliates on 6/25/14
Narcissists can be lured into caring for the environment
Although narcissists tend not to care about the societal benefits of pro-environmental activities, their attitudes change if their 'green' behaviours are likely to be seen and admired by others, report Iman Naderi of Fairfield University and David Strutton of the University of North Texas...
Published in Dawn.com (a newspaper in Pakistan) on 6/9/14
Narcissists can be manipulated into caring about the environment
A fascinating paper by Dr. Iman Naderi, assistant professor of marketing at the Dolan School of Business, was covered by the Harvard Business Review's blog network.
Published in The Harvard Business Review blog, The Daily Stats on 5/23/14