Dr. Mark S. Ligas
Associate Professor Marketing
o: Dolan School of Business Rm 1115
- Best Paper Award- Marketing, Technology and Innovations Track, 2009 American Marketing Association Winter Conference for “Perceived Risk Upon Consumer Discovery of a Radical Innovation: the Role of Arousal and Emotion”, 2009.
- Who’s Who Among America’s Teachers, 2005.
- Collegium Faculty Fellow, 2002.
- Beta Gamma Sigma, 2000.
- American Marketing Association Consortium Fellow, 1999.
- Franco Nicosia Competitive Paper Award- 1999 Association for Consumer Research Conference for “The Process of Negotiating Brand Meaning: A Symbolic Interactionist Perspective”, 1999.
- An Exploration of the Antecedents of Consumer Collecting Behavior. Fairfield University. 2008.
- Predicting Satisfaction in Customer-Service Provider Relationships: Assessing the Influence of Customer Trust and Emotional Attachment. Charles F. Dolan School of Business Summer Research Grant. 2004.
- Branding Part-Time MBA Programs: Applying a Framework for Negotiating Brand Meanings. Charles F. Dolan School of Business Summer Research Grant. 2003.
- Towards an Understanding of Disposal Behavior: Differences Between how Pack Rat and Purger Consumers Deal with their Post-Consumption Possessions. Charles F. Dolan School of Business Summer Research Grant. 2002.
- It Takes Two to Tango!: The Service Provider’s Perspective of Customer-Service Provider Relationships in Times of Dissatisfaction. Fairfield University Pre-Tenure Sabbatical. 2002.
- Exploring the Diversity of Customer-Service Provider Interactions: An Empirical Investigation of a Typology for Services Relationships. Fairfield University Summer Faculty Research Stipend. 2001.
- Education as an Extended Service Encounter: The Experiences of First Generation College Student Consumers. Charles F. Dolan School of Business Summer Research Grant. 2001.