Image of faculty member, Mark Ligas

Dr. Mark S. Ligas

Associate Professor Marketing
mligas@fairfield.edu
o: Dolan School of Business Rm 1115
p: x3117

 

  • Ligas, Mark and Arjun Chaudhuri. 'The Moderating Roles of Shopper Experience and Store Type on the Relationship Between Perceived Merchandise Value and Willingness to Pay a Higher Price.' Journal of Retailing and Consumer Services 19, 2 (2012): 249-258.
  • Chaudhuri, Arjun, Khaled Aboulnasr and Mark Ligas. 'Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation.' Journal of Marketing Theory and Practice 18,4 (2010): 339-360.
  • Ashley, Christy, Mark Ligas and Arjun Chaudhuri. 'Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?' Journal of Marketing Theory and Practice 18.3 (2010): 249-262.
  • Chaudhuri, Arjun, Ligas, Mark. 'Consequences of Value in Retail Markets.' Journal of Retailing 85.3 (2009): 406-419.
  • Coulter, Robin; Ligas, Mark. 'A Typology of Customer-Service Provider Relationships: The Role of Relational Factors in Classifying Customers.' Journal of Service Marketing 18.6 (2004): 482-493.
  • Ligas, Mark. 'Personalizing Services Encounters: The Role of Service Provider Actions in Developing Customer Trust.' Services Marketing Quarterly 25.4 (2004): 33-51.
  • Chaudhuri, Arjun; Ligas, Mark. 'The Effect of Affect and Trust on Commitment in Retail Store Relationships.' Marketing Management Journal 13.2 (2003): 45-53.
  • Coulter, Robin A..; Ligas, Mark. 'The Long Good-Bye: The Dissolution of Customer-Service Provider Relationships.' Psychology and Marketing 17.8 (2000): 669-695.
  • Ligas, Mark. 'People, Products, and Pursuits: Exploring the Relationship Between Consumer Goals and Product Meanings.' Psychology and Marketing 17.11 (2000): 983-1003.