Image of faculty member, Mark Ligas

Dr. Mark S. Ligas

Associate Professor Marketing
mligas@fairfield.edu
o: Dolan School of Business Rm 1115
p: x3117

 

B.A., University of Pennsylvania
M.S., Pennsylvania State University
Ph.D., University of Connecticut

Current Research Interests

  • Interplay among customer value, emotions and behavioral outcomes
  • Understanding customer-service provider relationships
  • The symbolic versus functional meanings of brands

Courses Taught

  1. AC 391: Accounting Internship
  2. FI 391: Finance Internship
  3. GS 0399: General Studies Senior Project
  4. GS 399: General Studies Senior Project
  5. MG 391: Internship
  6. MK 101: Principles of Marketing
  7. MK 212: Consumer Behavior
  8. MK 391: Marketing Internship
  9. MK 393: Marketing Internship
  10. MK 394: Marketing Internship
  11. MK 520: Marketing Research