Image of faculty member, Sooyeon Lee-Wingate

Dr. Sooyeon N. Lee-Wingate

Assistant Professor of Marketing
slee-wingate@fairfield.edu
o: Dolan School of Business Rm 1114
p: x3472

 

B.A., MBA, Seoul National University
M. Phil., Ph.D., New York University

Current Research Interests

Managing Influence of Negative Affect on Consumer Behavior, Consumer Satisfaction and Fairness Perceptions, Social Comparison and Social Influence.

Non-Profits · Healthcare and Pharmaceutical · Marketing to Underprivileged

Courses Taught

  1. MK 101: Principles of Marketing
  2. MK 231: Advertising
  3. MK 520: Marketing Research
  4. MK 535: Building Brand Equity
  5. MK 540: Advertising Management