Dr. Sooyeon N. Lee-Wingate
Assistant Professor of Marketing
o: Dolan School of Business Rm 1114
B.A., MBA, Seoul National University
M. Phil., Ph.D., New York University
Current Research Interests
Managing Influence of Negative Affect on Consumer Behavior, Consumer Satisfaction and Fairness Perceptions, Social Comparison and Social Influence.
Non-Profits · Healthcare and Pharmaceutical · Marketing to Underprivileged