Course Descriptions
AC 11 Introduction to Financial Accounting
This course provides students with an introduction to financial accounting. Students learn how to read and comprehend published financial statements and are introduced to the financial reporting process. Topics covered include financial statement analysis, accrual accounting, revenue and expense recognition, and accounting for assets, liabilities and equities. Three credits.
AC 12 Introduction to Managerial Accounting
This course provides students with an introduction to managerial accounting. The objective of the course is to provide students with an understanding of the role of accounting information in managerial decision-making. Topics covered include a description of basic cost elements, the interrelationship between fixed costs, variable costs and profit, methods of accumulating the costs associated with producing products and providing services, such as activity-based costing, performance evaluation, and project evaluation. (Prerequisite: AC 11.) Three credits.
AC 203 Intermediate Accounting I
This course provides an in-depth study of financial accounting theory and concepts and the presentation of financial statements in conformity with generally accepted accounting principles. Emphasis is given to balance sheet valuations and their relationship to income measurement and determination. (Prerequisite: AC 11.) Three credits.
AC 204 Intermediate Accounting II
This course is a continuation of AC203. The in-depth study of financial accounting theory and concepts and the presentation of financial statements in conformity with generally accepted accounting principles is continued. In addition to balance sheet valuation and income measurement issues, the course includes special topics such as earnings per share, accounting for income taxes, leases, cash flows, and financial statement analysis. (Prerequisite: AC 203.) Three credits.
AC 310 Advanced Accounting
This course focuses on accounting for various financial investments, including financial instruments, derivatives, and business combinations. Students also study the role of financial instruments in hedging foreign currency exposures and the complications encountered in financial reporting in a global environment. The class is conducted as a seminar. Students are required to debate controversial issues in accounting, and make presentations on the accounting practices of foreign countries. (Prerequisite: AC 204.) Three credits.
AC 320 Cost Management
This course focuses on the proactive management of costs and the effect of costs on managers' decision-making and planning and control. Students learn to accumulate costs and assign them to products and services utilizing several different techniques including activity-based costing. They engage in profit planning and resource allocation through the budgeting process. They evaluate organizational performance of cost, profit, and investment centers. The importance of cost in the strategic management of the organization is also discussed. (Prerequisites: AC 12 and AC 203.) Three credits.
AC 330 Auditing
This course provides an introduction to the audit of financial statements by independent CPAs. It bridges the gap between knowledge of accounting principles and the professional practice of accounting and auditing in the working world. Students learn about the social role of auditing and the professional standards for behavioral and technical competence. They also study the factors entering into judgments about audit risk and the fair presentation of financial statement assertions. Throughout the course, programs and procedures for defining audit objectives, gathering evidence, making decisions, and exercising professional skepticism are presented. (Prerequisites: Senior standing and AC 204.) Three credits.
AC 343 Federal Income Taxation I
This course introduces students to income tax, adjusted gross income, deductions from adjusted gross income, itemized deductions, property transactions, filing status and exemptions, passive activity losses, tax credits, and tax computations. Tax compliance and preparation considerations for individuals also receive attention. (Prerequisites: Senior standing and AC 204.) Three credits.
AC 345 Federal Income Taxation II
This course continues the study of taxation begun in AC 343. The topics include formation of the corporation, distributions, liquidations, and reorganizations. Personal holding companies, Subchapter S corporations, and partnerships also receive attention. Tax return preparation, tax planning, research, and compliance issues are integrated throughout the course. (Prerequisites: Senior standing and AC 343.) Three credits.
AC 365 Accounting Information Systems
This course analyzes the methods used to capture, process, and communicate accounting information in a modern business enterprise. Students learn to document business transaction cycles using data flow diagrams and flowcharts. They analyze the accounting information system, identify weaknesses, and recommend improvements to internal control. Students process accounting information through a modern database management application program such as a general ledger package or an enterprise resource planning system. (Prerequisite: AC 12.) Three credits.
AC 380 Municipal and Not-For-Profit Accounting
This course examines fund accounting theory and concepts and the reporting principles promulgated by both the Governmental Accounting Standards Board (GASB) as well as the Financial Accounting Standards Board (FASB) as they relate to municipalities, health care organizations and universities. (Prerequisites: AC 204.) Three credits.
AC 391-392 Accounting Internship
Students gain practical experience in accounting. (Prerequisites: Accounting major, junior standing, minimum overall GPA of 2.5.) Three or six credits.
AC 397-398 Independent Study in Accounting
This course provides the student with the opportunity to study and research a specialized topic under faculty guidance. (Prerequisites: Accounting major, senior standing, minimum overall GPA of 2.5, and approval of area coordinator.) Three or six credits.
BU 120 Environmental Management and Policy
The course provides an opportunity to consider environmental issues and decision making from a business, economic and policy perspective. Defining and proposing solutions to domestic and international environmental problems provides for different points of view and approaches which are discussed and debated. The course format combines readings, simulations, cases, in-class discussions, role playing, and presentations. Three credits.
BU 211 Legal Environment of Business
This course examines the broad philosophical as well as practical nature and function of the legal system, and introduces students to the legal and social responsibilities of business. The course includes an introduction to the legal system, the federal courts, Constitutional law, the United States Supreme Court, the civil process, and regulatory areas such as employment discrimination, rotection of the environment, and the corporate governance and securities markets. (Prerequisite: junior standing) Three credits.
BU 220 Environmental Law and Policy
This course surveys issues arising out of federal laws designed to protect the environment and manage resources. It considers in detail the role of the Environmental Protection Agency in the enforcement of environmental policies arising out of such laws as the National Environmental Policy Act, the Clean Water Act and Clear Air Act, among others. The impact of Congress, political parties, bureaucracy, and interest groups in shaping environmental policy is also considered. Special attention is given to the impact of environmental regulation on business and private property rights. Three credits.
BU 311 The Law of Contracts, Sales and Property
This course examines the components of common law contracts including the concepts of offer and acceptance, consideration, capacity and legality, assignment of rights, and delegation of duties as well as discharge of contracts. The course covers Articles 2 and 2A of the Uniform Commercial Code relating to leases, sales of goods, and warranties. The course also considers personal and real property, and bailment. Prerequisite: BU 211) Three credits.
BU 312 The Law of Business Organizations and Financial Transactions
This course offers an analysis of legal principles related to the law of agency, sole proprietorships, partnerships, corporations, limited liability companies, and other business forms. The study of negotiable instruments, bank deposits and collections, surety ship, secured transactions, debtor-creditor relationships, and bankruptcy occupy the second half of the course. (Prerequisite: BU 211) Three credits.
BU 320 Employment Law and Discrimination in the Workplace
This course examines a variety of legal issues related to the workplace including the doctrine of employment at will, employee privacy, and the history and development of labor unions and the legal protections afforded by the National Labor Relations Act. A study of the role of the Civil Rights Act of 1964 and the Equal Employment Opportunity Commission in eradicating discrimination based on race, sex, religion, national origin, age, and disability occupies a major portion of the course. Other employment issues include affirmative action, worker safety, and compensation. This course meets the U.S. diversity requirement. Three credits.
BU 325 Law, Women and Work
This course explores the development of American law relating to women and gender and its interrelationship with women's status and achievement in the workplace. The course focuses on how social concepts of gender have impacted both law and work in the United States. Topics covered include: the historical context: the "cult of womanhood," the early feminist challenges, and early protective legislation; Constitutional development of the ideas of gender equality; equal employment opportunity laws; family issues including family leave, pregnancy in the workplace, and benefits protection; current theoretical perspectives of women in work and law; and special issues for women of color, women in blue collar jobs, women in management and women as entrepreneurs. This course meets the U.S. diversity requirement. Three credits.
BU 330 Law and Small Business Organization
This course examines legal topics relating to the individual and small business person, including law of real and personal property and applicable contract law, bailments, public and private land use, insurance, trusts and estates, arbitration and dispute settlement, personal and business injury claims. (Prerequisites: BU 211 and junior standing.) Three credits.
BU 340 Business Law Seminar
This in-depth analysis of current legal issues relating to American business offers varying topics each semester, including current antitrust and merger policies; defense contracting; new issues in product safety and consumer protection; environmental regulation; comparable worth and other equal employment issues; corporate crime; and computer law. (Prerequisites: BU 211 and junior standing) Three credits.
BU 360 Government Policy and the Regulation of Business
This course explores the effects of past and current federal regulatory policies on business and industry, and considers alternatives. It examines in particular the administrative regulation of business and business interaction with such agencies as the Federal Trade Commission, Consumer Product Safety Commission, Securities and Exchange Commission, Occupational Health and Safety Commission and Food and Drug Administration, among others. Emphasis varies to reflect current business concerns. (Prerequisite: BU 211 or BU 212) Three credits.
BU 391 Seminar in Business Law and Ethics (capstone seminar) (cross-listed with AE 391)
This interdisciplinary study of these two aspects of the business environment is cross-listed as AE 391. Topics focus on the interaction of law and ethics, and the regulatory public policy issues in such areas as multiculturalism, work and family, the environment, product safety, international business, and advertising. This course is the capstone experience for students earning a minor in business law and ethics. (Prerequisites: AE 291, BU 211, two other courses in either law or applied ethics, or permission of the instructor) Three credits.
FI 101 Introduction to Finance This course provides the building blocks for understanding the role of finance in the domestic and international environments. Specifically, in a qualitative and quantitative manner, this course addresses the three interrelated fields of finance, namely: the financial markets, investments, and business finance. Emphasis is given to such issues as forecasting and planning; investment and financing decisions; and interaction with capital markets. (Prerequisites: sophomore standing, AC 11, EC 11, EC 12, one math course.) Three credits.
FI 190 Personal Finance This course for non-majors covers financial decisionmaking from a personal standpoint. The course examines investments including stocks, bonds, housing purchases, and mutual funds with an emphasis on the elementary financial principles of risk and return. Other topics include life, health, and other insurance needs; and pension and estate planning. Three credits.
FI 200 Global Capital Markets
With the rate of financial innovation and globalization increasing, financial instruments and institutions are becoming international in nature and scope. This course surveys a variety of financial instruments, institutions, and markets from a global perspective and covers the relationship between financial intermediaries and central banks. Students review use of traditional and new financial instruments in the context of the specific markets they serve. (Prerequisite: FI 101) Three credits.
FI 210 Principles of Investments
This course offers a general view of the operation of security markets and the factors that influence security prices. Further, it includes basic analysis and valuation of stocks, bonds, options and futures. The course also provides an introduction to the tools and techniques that can be used to measure performance, manage risk, and construct efficient portfolios. (Prerequisite: FI 101) Three credits.
FI 215 Financial Management
This analysis of optimal financial decision-making for corporate financial managers emphasizes corporate investment, financing, and dividend decisions within the framework of efficient capital markets. Further, the course explores the topics of cash budgeting, real options, economic value added, mergers and acquisitions, bankruptcy, and corporate risk management. (Prerequisite: FI 101) Three credits.
FI 220 Working Capital Management
This examination of the management of current assets and current liabilities emphasizes cash and marketable securities management, cash budgeting, inventory control, accounts receivable management, and short-term and intermediate-term financing. (Prerequisite: FI 101) Three credits.
FI 240 International Finance
This course deals with the international aspects of corporate finance. Topics include foreign exchange with emphasis on exchange rate determination, exchange rate risk management, international money and capital markets, international capital budgeting, cost of capital, and international trade financing. (Prerequisite: FI 101) Three credits.
FI 310 Portfolio Analysis
This course deals with the principles and applications of modern portfolio theory from the point of view of both the institutional and the individual investor. More specifically, the course analyzes portfolio objectives, efficient portfolio construction, performance evaluation, and portfolio risk management using derivatives. (Prerequisite: FI 210) Three credits.
FI 315 Futures and Options Markets
This course deals with options and futures on financial assets, as well as commodities. The course covers the basic uses of these instruments and the various pricing methodologies based on equilibrium conditions. (Prerequisite: FI 210) Three credits.
FI 320 Financial Modeling The course emphasizes extensive Excel-based valuation including the creation and analysis of financial statements, scenario analyses, and simulations for corporate valuation and investment analysis. Data for analyses are obtained from Reuters, Datastream, and Compustat. Contemporary issues in valuation may also be explored, which include real options, EVA, and hedging.(Prerequisite: FI 215) Three credits.
FI 330 Case Studies in Finance
This course examines and applies the principles developed in financial management and investments in a domestic and international context with the objective of integrating finance practice and theory using case studies. (Prerequisites: FI 210, FI 215, and senior status) Three credits.
FI 391-392 Finance Internship
Students take up to two semesters of a department approved internship. Students must have a GPA of 2.5 or higher, have junior standing, and complete an internship in their major area. Three or six credits.
FI 397-398 Seminar in Finance
This is a special program that involves contemporary or specialized topics in finance and may be offered in an independent study format under faculty guidance. (Prerequisite: open only to seniors majoring in finance, with approval by the department chair. Students must have an overall grade point average of 2.5 or better.) Three or six credits.
IS 100 Introduction to Information Systems
This course surveys the role of computing in the present business environment, including such topics as hardware, software, networking, and e-commerce. Itintroduces students to the use of information systems concepts and techniques in solving a wide range of business problems. As an example of problem solving, the students build a database using a database system. Three credits.
IS 135 Introduction to Business Programming This course introduces students to programming logic and design. Topics include data structures and representation, algorithm development, control structures, object-oriented concepts, file handling, and windows concepts. Business situations provide the basis for course assignments and examples. The course includes weekly programming assignments and a semester project. (Formerly IS 235) Three credits.
IS 210 Management Science with Spreadsheets This course focuses on the modeling and analysis of managerial problems using spreadsheet software and add-ins. Topics include linear programming, integer programming, demand forecasting, decision and risk analysis, and systems simulation. Operations, finance, and marketing problems are set up and solved, and use of "what if" analysis provides further insight into the problems and solutions. (Prerequisites: one course in calculus, one course in statistics, and basic knowledge of spreadsheet software) Three credits.
IS 220 Technology and Society
This course examines the developmental stages of different technologies and their effects on society. Topics include the use of technology to solve social problems in the developing world. The role of technology in the solution of social problems is also explored in such areas as health, environment, communication, education, war, and politics, and gender and ethnic relations. The readings and resulting class discussions focus on technological solutions of contemporary social problems and the moral dilemmas those choices often generate. Special attention is given to the student service project that will be completed during the semester, and to the weekly written reflections. This course meets the U.S. diversity requirement. Three credits.
IS 240 Systems Analysis and Logical Design
Students with information technology skills learn to analyze and design information systems to meet specific business needs. Coverage includes structured and object-oriented methodologies, with an emphasis on current best practices. Students learn to use and apply standard design patterns and a unified modeling language. CASE tools are used as appropriate. As part of a semester project, students analyze requirements for a workgroup-scale database application, and then architect and evaluate alternative systems that meet the requirements. (Prerequisite: IS 100) Three credits.
IS 245 Business Telecommunications and Networks
Students learn the fundamentals of the telephone system and its relationship to computer networking. Students acquire an understanding of LANs, MANs, WANs, wireless networking, network security, and the international standards and protocols related to networking, and discuss management of small and enterprise networks. Students implement a LAN to connect several computers in a classroom and add a wireless device to that network. Students learn how to evaluate, select, and implement different networking options. (Prerequisite: IS 100) Three credits.
IS 260 Database Systems
This course introduces the concepts of data modeling, as they apply in the business world, within the context of a client/server environment. It examines the evolution of databases from file systems to modern database management systems. Topics include relational databases, object-oriented databases, and Internet databases, along with the Structured Query Language that is used to create and manipulate databases. Students are also introduced to the architecture of Data Warehouses. Formerly IS 340. (Prerequisite: IS 100) Three credits.
IS 300 Special Topics in Business Computing
In this course students study opportunities and problems created by the increasing widespread use of computers. They will examine new developments and/or current practices in computer and information science. A topic will be selected for thorough study; possible subject areas include, but are not limited to, data structures, recent hardware or software advances and specialized applications. (Prerequisite: IS 100.) 3 credits
IS 310 Systems in Organizations
This course examines links between business strategy and electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Students explore new business models, the economics of e-business, value chains and value networks, legal and ethical issues, information privacy and security, disaster planning and recovery, and the societal impacts of widespread e-business applications. The course includes an introduction to the technical architecture, technology solutions, and financing required for reliable and effective e-business. Students investigate emergent opportunities, challenges, and industry shifts through interactive team exercises, case studies, and individual research projects and presentations. (Prerequisite: IS 100) Three credits.
IS 320 Systems Design and Implementation
Students with previous logical design experience learn to build enterprise-ready applications using contemporary development tools and methodologies. The centerpiece of the course is a multi-tiered systems development project. Students form collaborating teams, with each team responsible for one or more modules of the completed system. Standard CASE tools and business practices are used to ensure proper communication and integration across development teams. (Prerequisites: IS 135 and IS 240 with a minimum grade of C) Three credits.
IS 350 Global Information Systems
This course investigates information technologies in a variety of international business environments. The course content includes national infrastructures and discrete information cultures in advanced and developing economies. The social, economic, and political impacts of information technologies outside the United States are examined, with an emphasis on appropriate systems design and control. The course covers contemporary issues such as privacy, security, the protection of intellectual property, and national information policies extensively. This course meets the world diversity requirement. (Prerequisite: IS 100) Three credits.
IS 391-392 Information Systems Internship
Students may take two semesters of internship, approved by the department. Students must have a GPA of 2.5 or higher, have junior standing, and complete the internship in their major area. Three or six credits.
IS 395 Systems Capstone Project
This course applies skills that have been learned in the information systems major and the business core. These skills span the areas of project management, systems analysis, systems design, business communication, organizational behavior, software development, operations management, and business processes. Students demonstrate their knowledge by engaging in a student-defined project that provides a business solution for a client. The primary deliverables for the course are a system or a set of alternatives to solve the business problem, along with all related documentation. (Prerequisites: senior status, IS 310, IS 320, and a 2.5 quality point average in the major) Three credits.
IS 397-398 Seminar in Information Systems
This special program involving independent study and research is also intended for students accepted in an approved internship. This course, administered by the Office of the Dean, requires a formal application by the student to the faculty project advisor and the department chair. The course does not count toward fulfilling the requirements for the information systems major, but does count toward meeting University credit requirements. (Prerequisite: open only to seniors majoring in information systems and approved by the department chair) Three or six credits.
IS 399 Independent Study in Information Systems
Students pursue topics of special interest through independent study, research, and/or completion of an information systems project under the supervision of a fulltime faculty member. The department chair and dean must approve the work. The student and a faculty project advisor who agrees to conduct the work according to a mutually agreeable schedule must complete an application form. Once the form is completed and submitted to the registrar, the student may register for the course, which is taught during the fall and spring semesters. If any work is expected to occur at any time other than the semester registered, students must obtain the approval of the faculty project advisor and the department chair prior to commencing of any work. Normally, students completed at least two advanced information systems courses before taking this course. Three credits.
OM 101 Operations Management
This course provides the primary exposure to service and manufacturing operations management within the business core curriculum. Topics include process modeling, quality management and control, decision analysis, capacity planning, supply chain management, and project planning and control. Special attention is given to showing how concepts and models presented in lectures and readings apply to real-world business situations. Examples of international operations are studied, and ethical issues are explored within the context of decisions such as where to locate facilities. (Prerequisites: sophomore standing and one statistics course.) Three credits.
OM 140 Project Management
This course introduces students to project management and its role in business operations, with applications in such functional areas as accounting, finance, information systems, management, and marketing. Topics include the linkage between projects and organizational strategy, project planning and scheduling, project development and implementation, applying best practices and tools, evaluation methodologies and control techniques, and critical success factors. Special attention is given to showing how concepts and models presented in lectures and readings apply to real-world projects. (Prerequisites: one statistics course) Three credits.
OM 340 Service Operations
This course examines service sector industries such as financial services, healthcare, retailing, and education. It focuses on the associated operational challenges related to high labor intensity, variable demand patterns, high degrees of customer contact, and subjectively determined quality. (Prerequisites: IS 100, and BU 225 or OM 101) Three credits.
OM 345 Global Logistics and Supply Chain Management
This course introduces students to logistics management and identifies the relationships between logistics and the other functions of the firm, particularly marketing and operations management. The course covers strategic and operational issues in logistics and supply chain management, including logistics and supply chain design, logistics of customer service, transportation management, demand forecasting, inventory management, order processing, warehousing and materials handling, and facility location. The course examines recent developments in logistics, including third party logistics. (Prerequisites: IS 100, and BU 225 or OM 101) Three credits.
OM 350 Strategic Management of Technology and Innovation
This course enables students to understand and to manage innovation at the operational and strategic levels of an organization. It integrates the management of market, technological, and organizational changes to provide a framework for improving the competitiveness of firms and effectiveness of organizations. It emphasizes an effective transition from research and development to successful products and services. The course adopts a competence-based approach to technology management and focuses on internal structure as well as external linkages and processes. (Prerequisite: IS 100) Three credits.
MG 101 Introduction to Management in Organizations This course integrates, through theory and its application, the various topics, concepts and modalities that make up the Management discipline. Its purpose is twofold: 1) to provide all business students with a strong grounding in how individuals and organizations function to support the strategic goals of business, and 2) to provide a foundation for further study by management majors and minors. The course introduces students to team/group work; the relationship of business to local, national, and global communities; the ethical implications of business decisions and models; organizational behavior; human resource management; leadership and organizational culture. (Prerequisite: sophomore standing) Three credits.
MG 235 Managing Human Resources for Competitive Advantage This course introduces students to how effective management of people can contribute to firm performance and competitive advantage. The course explores human resource management activities: human resource planning, recruiting, selection, training, performance appraisal, compensation, and labor relations. Through extensive use of cases, simulations, and exercises, students actively learn to implement various human resource management strategies to better serve organizational and employee interests. (Prerequisite: junior standing) Three credits.
MG 240 Leading and Managing for the 21st Century
This course prepares students for the task of leading and managing the new organizations in the 21st century. The course begins with an introduction to virtual organizations of the future and presents the organizational designs that will shape workplaces in the new millennium. The course emphasizes the importance of teamwork as an outgrowth of these new organizational designs. Students identify five practices of leadership that are distinguished from management and administration, and are assessed on a variety of questionnaires that illustrate leadership strengths and points for improvement. Organizational behavior topics include delegation, managing conflict, groups and teamwork, power and politics, and organizational culture. Students participate in a daylong team-building program on a Saturday to fulfill course requirements. (Prerequisite: junior standing) Three credits.
MG 300 Business Strategies in the Global Environment This capstone course, required for senior level students in the School of Business, integrates the business core through the concept of strategic management. It offers an opportunity for students to put together all they have learned in their discipline and to see the "big picture" of how business organizations function. The primary goal is to prepare students to think like top managers and to understand that strategic decision-making encompasses all parts of the organization, internal and external, bringing together all disciplines of management. The course includes lectures, readings, cases, and a capstone group project. (Prerequisites: senior status, completion of business core, or permission of the instructor) Three credits.
MG 301 Topics in Business and Society
This course gives students an in-depth understanding of current issues or topics in the area of business and society. The faculty member teaching this course constructs course content around current developments in his or her research, thus providing students with breaking information about cutting-edge issues in the field and, when appropriate, with an opportunity to participate in the research process. Topics may include business ethics and technology; social and political implications of corporate structure and decision-making; socially responsible investing; and gender constructs and management. (Prerequisites: juniors or seniors with a concentration in business and society or permission of the instructor.) Three credits.
MG 302 Topics in Human Resources
This course examines topics in human resource management as they relate to contemporary organizations. The course gives students an in-depth understanding of current issues or topics in the area of human resources, giving special attention to the strategic aspect of human resource management: how human resources can create value for the organization. Topics may include global human resource management; human resource systems; systems; human resource planning; quality of work life; flexible work; diversity; affirmative action; legal aspects of employment; and work-family issues. (Prerequisite: junior standing) Three credits.
MG 303 Topics in Management
This course gives students an in-depth understanding of current issues and topics in management. The focus is on the application and analysis of managerial principles in contemporary problem solving. The faculty member teaching this course constructs course content around current developments in his or her research area. Topics may include decision-making in a chaotic environment; change management; organizational structure and design; health care; social justice; the political and social context of organizations; the consequences of the free market logic; leadership; the environment; diversity and gender; e-business; and managing virtual teams and organizations. Three credits.
MG 320 Diversity in the Workplace
This course allows questions to be framed, and answers sought, with regard to the challenge of diversity in the work environment. The course uses readings, exercises, and real-world projects to formulate the following: a definition of diversity; an awareness of its impact on businesses and their managers; the identification of the challenges that diversity presents and the opportunities it allows for even more productive workplace interactions; and the necessary skills, attitudes, and patterns of critical thinking needed for effective leadership in this important area. The course presents issues in the specific real-life context of ethnic, racial, gender, and class groups. This course meets the U.S.diversity requirement. (Prerequisite: junior standing) Three credits.
MG 330 Career Development The purpose of this course is to allow students the opportunity to learn about career planning and development. The first half of the course offers theoretical material on careers and career development. Topics include the stages of life and career development; politics; issues in executive careers and derailment; the issues men and women face; technical and professional careers; and the importance of mentoring. Additionally, students reflect upon their own personal career choices through a variety of self-assessment activities. The second half of the course focuses on the career campaign process. These classes are devoted to the tools of job campaigns, namely: resume writing, mock interviewing, e-recruiting, job shadowing, the job search, and career counseling. (Prerequisites: MG 240 or MG 235) Three credits.
MG 335 Entrepreneurship and Small Business Management This course raises student awareness of the problems, opportunities, policies, and practices of the small-business enterprise and its unique role in the free enterprise system. The small-business firm is examined from conception of the opportunity to operation of the firm, including the creative idea, feasibility studies, the development of the business and financial plan, launching the venture, and managing the firm. Participants study case problems of small-business firms. (Prerequisite: junior standing) Three credits.
MG 340 and MG 345 Action Learning Module
These courses, which are taken simultaneously in the senior year, combine a structured, supervised work experience with classes that discuss this experience in the light of management theory. The resulting innovative learning process adds a special intensity to the study of the theoretical aspects of management and a grasp of the concrete realities of the business world. Students develop specific and individualized goals in cooperation with a work supervisor and the faculty member teaching the class. These are integrated with learning objectives and in-class work. Students make presentations throughout the semester using their work experiences as living cases. Course readings offer relevant theories that students can appraise and modify using the concrete situations they encounter in business. Students must see the coordinator of MG 345 in the semester before taking the course to arrange for their MG 345 structured work experience. (Prerequisite: senior standing) Six credits for the two courses.
MG 350 International Law
This course is a study of international laws, legal institutions, and the societal and cultural institutions that impact and regulate business activity throughout the world. The student is introduced to the risks of international business and how those risks differ from doing business domestically; the function and importance of public international law; the international commercial transaction and its potential problems; and the basic structure and principles of international trade law and negotiations for trade. Also discussed are the legal and ethical problems facing multinationals operating in a number of countries, including licensing and protection of international property rights, and a comparative analysis of host country employment laws. Special emphasis is placed on the developing countries and emerging markets, such as China, Russia, India, Africa, Latin America, the Middle East and the Caribbean, with a comparative legal and cross-cultural perspective. This course meets the world diversity requirement.(Prerequisite: junior standing) Three credits.
MG 355 Organizational Culture
Organizational culture represents a detour from the reigning computational focus of orthodox management theory. The premise that accountable action, as important as it may be, is but the tip of the organizational iceberg drives this course. The concept of culture, then, is a means for understanding that more happens behind the venerable scenes than meets the eye. To actively probe and engage the immaterial dynamics of organizations is to think of organizations as complex, full of surprises - mysterious even - and is based on the notion that organizations are greater than the sum of their material parts; i.e., better understood as economic and social institutions. Accordingly, this course provides business students/employees with a ticket backstage to where the action is. (Prerequisite: junior standing) Three credits.
MG 365 Ethics and Technology in Business This course examines the ways computer technologies may pose new kinds of ethical issues that call for fresh approaches to thinking ethically about business. The purpose of the course is to help students prepare to deal effectively with ethical issues of a technology they are likely to face in their careers. (Prerequisite: junior standing) Three credits.
MG 370 Labor Relations
This course explores questions about the role of labor unions in private and public sector organizations. It covers labor history and government regulation of the union-management relationship, as well as the processes of union organizing, negotiations, and dispute resolution. The course gives special attention to the effect of unions on wages, productivity, profitability, and organizational competitiveness. (Prerequisite: junior standing) Three credits.
MG 380 Performance, Compensation
This course covers theories and practices for effective compensation management. Topics include strategic perspectives of compensation systems, determining pay structure, job analysis, and job evaluation, design and administration, external pay competitiveness, designing pay levels, employee contributions and individual pay, subjective performance evaluation and merit pay, alternative reward systems, employee benefits, government's role and compliance, pay discrimination, budgets and pay administration, and union role in wages and salary administration. (Prerequisite: junior standing) Three credits.
MG 385 Managing People for Global Business This course recognizes the complexities of managing human resources in the global business arena. Modernday business is characterized by the relentless pace of globalization, through formation of international collaborations, mergers, joint ventures, and the opening up of new markets such as China, India, and Eastern Europe. There has been a dramatic increase in virtual work teams across several countries, globally outsourced work, and cultural diversity in the workplace as more people move across national borders to work. As a result, human resource management practices like recruitment, training, compensation, performance management, and employee relations are more complex. Additionally legal and regulatory requirements of foreign countries, cultural differences, expatriate management, and workforce mobility become important considerations. This course analyzes these complexities along with in-depth study of the people-related issues in different countries in Asia, Africa, Latin America, and Eastern Europe. This course meets the world diversity requirement. (Prerequisite: junior standing) Three credits.
MG 390 Cross-Cultural Management Globalization, the internationalization of markets and corporations, has changed the way modern corporations do business. This course examines major themes and issues in the area of cross-cultural management. It focuses on three perspectives: the values, attitudes, and behaviors that are common to a cluster of countries, specific to one country, or specific to a major cultural subgroup or subgroups within one country. It explores what happens when cultures clash, and the need to understand different approaches to do business in a diverse world. This course meets the world diversity requirement. (Prerequisite: junior standing) Three credits.
MG 391-392 Management Internship
Students may take two semesters of internship, approved by the department. (Prerequisites: Students must have a GPA of 2.5 or higher, have junior standing, and complete the internship in their major area.) Three or six credits.
MG 397-398 Seminar in Management
This special program involving independent study and research under faculty guidance is also intended for students accepted in an approved internship. Open only to seniors majoring in management and approved by the department chair. (Prerequisites: students must have an overall grade point average of 2.5 or greater) Three or six credits.
MK 101 Principles of Marketing
The purpose of this course is to introduce the student to the fundamental concepts and theories that drive dayto-day marketing decisions. A thorough understanding of the marketplace (consumer or business-to-business) is at the heart of such decision-making, and the student develops skills for identifying the customer's wants and needs and satisfying these demands. The core tools that enable managers to move from decision-making to action are addressed, namely: product development, pricing, channel management and structure, and promotions (including advertising and sales). Additional relevant topics include global marketing; society and marketing ethics, and Internet marketing. Students are required to work in a team to construct a written marketplace analysis for a chosen product/service. (Prerequisite: sophomore standing) Three credits.
MK 212 Consumer Behavior
This course provides students with an understanding of the behavior of consumers in the marketplace, using an interdisciplinary approach that employs concepts from such fields as economics, psychology, social psychology, sociology, and psychoanalysis. Topics include motivation, perception, attitudes, consumer search, and post-transactional behavior. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 221 Sales and Sales Management
This course helps students learn sales management principles. Effective management of salespeople is critical to business success because many goods and services demand personal contacts to close the sale. To function effectively as managers, students must know how salespeople perform their jobs. In addition, this course emphasizes the role of personal selling, account relationships, territory management, and new technologies in sales management program. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 231 Advertising
This course focuses on the many changes that are occurring in the advertising industry and how they influence advertising and promotional strategies and tactics. Designed from an integrated marketing communications perspective, this course emphasizes the importance of coordinating the various promotional mix elements with other marketing activities that communicate with a company's customers. Topics include advertising on traditional media such as television, radio, and magazines, and on non-traditional media such as the World Wide Web; media planning; direct marketing; public relations; sales promotions; and personal selling. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 241 Internet Marketing
This course examines the impact of the Internet on traditional methods of doing business and explores uses of the Internet for the marketing of goods, services, information, and ideas. The course pays particular attention to the impact of Internet technology on marketing strategy and practices, and relates Internet technology and e-business to established marketing concepts such as promotion, distribution/logistics, pricing, retailing, marketing research, consumer behavior, and many other product/service decisions. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 311 Marketing Research
This course gives students an appreciation of the role marketing research plays in reducing the risks associated with marketing decisions. The course emphasizes developing the student's basic skills in conducting and evaluating marketing research projects. Topics include problem formulation, research design, data collection instruments, sampling and field operations, data analysis, and presentation of results. (Prerequisites: MK 101, a statistics course, and senior standing) Three credits.
MK 312 Global Marketing
This course emphasizes the role of marketing and marketing management in different environments having an impact on the various marketing functions. In addition to a focus on marketing activities and their management, which are experienced in the domestic environment, the course emphasizes cultural, political, geographic, and other factors in different environments. The course focuses on international marketing by firms in other nations as well as American firms. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 321 Marketing Channels
This course provides a management focus and managerial framework to the discipline of distribution and channel management, emphasizing the design and management of marketing channels as a key strategic tool in satisfying the needs of the customers in the new millennium. The course integrates theory and practice, and applies them to the decision-making processes. The course also discusses the importance of the Internet as a marketing channel for the distribution of goods and services. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 322 Business to Business Marketing
This course examines the characteristics that differentiate industrial from consumer marketing. Topics include nature of industrial demand; buyer characteristics; industrial market research; competitive bidding; selling of industrial products; sales and advertising strategies in marketing to business, government, and non-profit organizations; practices and policies in the distribution of industrial goods. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 331 Media Strategy
This course examines the basic processes involved in strategic media planning including budgeting, selecting media forms and media vehicles, media timing, and media audience measurement. Students understand the role of traditional and non-traditional media, as well as new media such as the Internet, as channels for communicating promotional messages to consumers. The course also covers varied media allocation models. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 332 Public Relations
This course facilitates the fundamental understanding of audiences: receiving information from them, advertising management of their attitudes and responses, helping to set policies that demonstrate responsible attention to them, and constantly evaluating the effectiveness of all public relations programs. This inclusive role integrates all activities associated with ascertaining and influencing the opinions of a group of people. The course pays increasing attention to the use of electronic technology for messages from fax machines to e-mail to specialized networks in cyberspace. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 341 Brand Management
This course focuses on one element in the marketing mix - the product. It examines such questions as how should a firm effectively and efficiently manage its current product line and develop potential new products. Consideration is also given to strategic planning. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 342 Contemporary Issues in Marketing
This seminar on current marketing issues familiarizes students with the latest issues, events, and problems in marketing. The subject matter for the course draws upon recent events in marketing and course materials are derived from current periodicals and cases. (Prerequisites: MK 101, junior or senior standing) Three credits.
MK 391-392 Marketing Internship
Students may take two semesters of internship, approved by the department. (Prerequisites: MK 101, a GPA of 2.5 or better, junior standing, and completion of the internship in their major area) Three or six credits.
MK 397-398 Seminar in Marketing
This is a special program involving independent study and research under faculty guidance. Open only to seniors majoring in marketing and approved by the department chair. (Prerequisites: MK 101, an overall grade point average of 2.5 or better, senior standing) Three or six credits. |