Fairfield University offers you a special opportunity to study marketing in the contexts of a broad liberal education, a dynamic and flexible Charles F. Dolan School of Business curriculum, and a region that is home to many corporate headquarters. All of these are significant in the study of this humanistic business major where you will learn about:
- The motivations and behaviors of consumers domestic and global
- The impact of advertising and other promotional tools
- The role of the Internet in marketing goods and services
- Brand management techniques
- Marketing research techniques
- Sales management
The marketing program, one of the most popular at Fairfield University, has been designed to give the marketing major the opportunity to concentrate in one of several tracks of study: Relationship Marketing or Integrated Marketing Communications. As a marketing major, you'll complete the general education core, required of all Fairfield students, as well as the business core, which introduces you to accounting, business statistics, information systems, the legal environment of business, competitive strategy, and the global business environment. In addition, you'll examine the exchange processes by which consumers and organizations satisfy their needs and wants.
The proximity of a thriving business community provides abundant opportunities for marketing internships and introductions to authentic business problems. By combining theory and practice in your education, you will be well prepared for entry into the business world. The internship opportunities enhance the learning experience and are often a path to future employment.