Requirements

Marketing Major

Marketing majors examine the exchange processes by which consumers and organizations satisfy their needs and wants. In a sense, it is the most humanistic of the business majors; it requires students to understand consumer behavior, the motivation of sales personnel, the impact of advertising and communication on the potential consumer, the characteristics of consumers, the cultures involved in international marketing, market research techniques, and the role of marketing on the Internet. Marketing majors may further specialize by choosing one of two concentrations: relationship marketing or integrated marketing communications.

For an 18-credit major in marketing, students complete:

  • MK 212 Consumer Behavior
  • MK 311 Marketing Research
  • MK 312 Global Marketing
  • 3 more marketing courses listed below. 2 courses are required from a concentration area in order to receive the concentration notation.

Relationship Marketing Concentration

Complete at least two courses from the following:

    • MK 221 Sales and Sales Management
    • MK 321 Marketing Channels
    • MK 322 Business to Business Marketing

Integrated Marketing Communications Concentration

Complete at least two courses from the following:

    • MK 231 Advertising
    • MK 331 Media Strategy
    • MK 332 Public Relations

General Marketing Major

Complete three courses from the following:

    • MK 221 Sales and Sales Management
    • MK 231 Advertising
    • MK 241 Internet Marketing
    • MK 321 Marketing Channels
    • MK 322 Business to Business Marketing
    • MK 331 Media Strategy
    • MK 332 Public Relations
    • MK 341 Brand Management
    • MK 342 Contemporary Issues in Marketing

Marketing Minor

This minor provides students with a basic foundation in marketing by exposing them to the functions that constitute the marketing discipline, including market research techniques and consumer behavior.

For a 15-credit minor in marketing, students must complete:

  • MK 101 Principles of Marketing
  • MK 212 Consumer Behavior
  • MK 311 Marketing Research*
  • 2 courses from the following:
    • MK 221 Sales and Sales Management
    • MK 231 Advertising
    • MK 241 Internet Marketing
    • MK 312 Global Marketing
    • MK 321 Marketing Channel
    • MK 322 Business to Business Marketing
    • MK 331 Media Strategy
    • MK 332 Public Relations
    • MK 341 Brand Management
    • MK 342 Contemporary Issues in Marketing

*Students should note that statistics and senior standing are prerequisites for MK 311