Executive Education

Experience a variety of Educational Opportunities at the Dolan School of Business 

Strategies to Capitalize on
Customer Experience in 2016

How moderate improvements in Customer Experience (CX) can significantly increase revenue, client retention and improve overall brand image.

Tuesday, January 19th, 7:30 to 9:00 a.m.

Denise Graziano '87, President of Graziano Associates, and a leading authority in helping fast growth, mid-market companies to improve customer and employee experience, will address why CX is projected to be the #1 marketing trend of 2016 and why it is not a “nice to have” approach; it is critical to long-term business success across all industries.

Panel Discussion:

Gerald Cavallo, Associate Professor, Marketing, Fairfield University
Janet Huetteman, Adjunct Marketing Professor, Fairfield University and President and consultant at Touchpoint, Inc.
Christian McMahan, Managing Partner at Smartfish Group

  • Why Most companies’ main obstacle to addressing CX is a lack of strategy?
  • Similarities in establishing customer centric business practices in b2b and b2c.
  • Why it’s not just about chasing a NPS (net promoter score), but about changing business practices to increase revenue, loyalty and brand image.
  • What are some strategies to prevent negative CX from derailing growth?

We encourage all company decision makers to join us at this event at the Dolan School of Business.

Please feel free to bring a guest. RSVP is required by January 13th to Patricia Pivarnik or by calling 203-254-4307.


Events like this illustrate the variety of Educational Opportunities at the Dolan School of Business. In the high velocity, ever-changing business environment, it is essential for employees to continuously enhance their skills as a way to contribute to your business and advance their careers. Having professionals who can contribute to a company’s strategic goals is imperative for success.  Fairfield University’s Dolan School of Business would like to work with you and your organization to further develop employees’ managerial and technical skill sets so you will be best prepared for the challenges ahead.

 We offer a variety of academic programs for employees at many levels: 

As nationally and internationally recognized subject matter experts, our highly skilled business faculty members can also provide customized programs specific to your organization’s needs.  

Additionally, The Dolan School of Business has a thriving internship program. We view internships as a vital experience for undergraduate education, as 93% of business students from the class of 2015 completed at least one internship while at Fairfield University.  Our students are smart, talented, creative, driven, and can offer your organization a fresh perspective and renewed energy on a variety of projects. 

We welcome the opportunity to discuss our academic offerings that address your specific needs and requests.  To schedule a phone or in-person meeting with me, Don Gibson, Dean of the Dolan School of Business, call 203-254-4307 or e-mail Patricia Pivarnik, Program Coordinator, ppivarnik@fairfield.edu


Donald E. Gibson, Ph.D. 

Dean and Professor

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