Dr. Michael SerazioAssistant Professor of Communication |
o: Donnarumma Hall Rm 223 |
How guerrilla marketers made people into their platform
An excerpt from "Your Ad Here: The Cool Sell of Guerrilla Marketing" by Dr. Michael Serazio, assistant professor of communication, appeared on Bloomberg.com's opinion page. "Modern marketers desperately want to fit in - into our blogs, our Twitter feeds, our YouTube uploads and our status updates. Social media, they suspect, conveys authenticity. And no quality is more coveted for advertising than authenticity," wrote Dr. Serazio.
Appeared on Bloomberg on 4/30/13
Twitter edges closer to TV with advertising deal
Dr. Michael Serazio, assistant professor of communication, said the deal is all about cold, hard cash. "The holy grail for advertisers right now is engagement," he says. "TV networks and Twitter will try to coordinate and harness all of that energy and buzz and social media momentum around a particular plotline or character."
Appeared on WNPR's Marketplace on 4/23/13
Just how much is sports fandom like religion?
"The Super Bowl, professional sports' highest holy day, is again upon us," writes Dr. Michael Serazio, assistant professor of communication. "As fans paint their faces and torsos, pile on licensed apparel, and quixotically arrange beer cans in the shape of team logos, the question must, again, be asked: Why exactly do we do this for our teams?"
Published in The Atlantic on 1/29/13
Tonight's debate: Lions, tigers and bears - or elephants vs. donkeys
Dr. Michael Serazio, assistant professor of communication at Fairfield University: "Sports (and debates, it turns out, evidenced by this year's ratings) remains one of the few TV genres that can reliably draw appointment viewing from live audiences at a time when seemingly all else can and will be time-shifted - it's also one of the reasons that sports can still command huge commercial revenues."
Published in Philadelphia Inquirer on 10/22/12
Fan psychology: Why we 'grieve' when our sports teams suffer gut-wrenching losses
"Research suggests that family has long been the primary socializing agent for sports fandom - and, for young men, in particular, their fathers," says Dr. Serazio, who teaches a course on sports and popular culture at Fairfield University.
Published in Yahoo News on 10/19/12