Dr. Gerald O. Cavallo
Associate Professor of Marketing
o: Dolan School of Business Rm 2105
Dolan School of Business faculty member Dr. Gerald Cavallo on holiday marketing
Dr. Cavallo, associate professor of marketing, was interviewed about how Black Friday continues to be a crucial day for retailers to get into the black.
Appeared on News12 on 11/24/11
Dr. Gerald Cavallo discusses 'Black Thursday'
Dr. Cavallo was interviewed by WNPR for its nightly news program on how many retailers are getting a jump on Black Friday by having sales on Thanksgiving. More shops are opening up on the holiday with deep discounts to lure shoppers.
Appeared on WNPR on 11/23/11
Neighbors say 'Got Drunk?' billboard in bad taste
Gerald O. Cavallo, associate professor of marketing at Fairfield University's Dolan School of Business, said that billboards are a favorite ad medium for law firms because they like to target potential clients from the immediate area. "Especially this one, because it's not on a super highway," he said. "It's a good way to target folks in your immediate service area. This certainly a bold way to get the message across."
Published in Connecticut Post, Stamford Advocate, Danbury News Times, Greenwich Time on 10/21/11
Jepsen, other AGs, decry Blast as 'binge in a can'
Meanwhile, Fairfield University marketing professor Gerald O. Cavallo said the "binge in a can" claim from the attorneys general could backfire, and actually power sales in liquor stores near college campuses. "It has the potential of making it more attractive," Cavallo said. "It's like they're saying, 'Drink one can and you're on your way.' It certainly sounds like the attorneys general are being their best marketers."
Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 5/2/11
Dolan School of Business faculty member interviewed for investigative series
Gerald Cavallo, Ph.D., associate professor of marketing in the Dolan School of Business, was interviewed about customer service and consumer protection. Dr. Cavallo's interview appeared as part of a special investigative series produced by the station's news team: Cavallo, an expert in consumer satisfaction, said he's heard plenty of similar stories of customers getting lost in a maze of automation. Cavallo said customers chasing low prices have to remember that something has to give to get that bargain. "Something has to be given up and what's being given up here is the service factor," Cavallo said.
Appeared on WFSB-TV, CBS affiliate in Connecticut, evening news on 2/11/10